A to B

architechu

A closer look at the city gives us a glimpse into the next life form. - Now that they have been to a few cafes these days, to the 'cafe people', the city of Seoul is divided into several organizations. Yeonnam-dong, crowded and crowded, but with a lot of nice spaces that are above average. There are not many cafes in Yeonhui-dong, but there are spaces that are quiet and have a village-like atmosphere. Sinsa-dong, a place where fancy and colorful cafes are concentrated. There are many places that are armed with their own colors hidden in the alleys of Mangwon-dong. Euljiro, representative of Korean hip. Hannam-dong, a place with a lot of luxurious and expensive spaces. - This is the result of when I tried to classify the urban organization in Seoul into the category of cafes, having visited only cafes for 6 years from 2015 to the end of 2020. - Among them, Seongsu and Ttukseom, which are currently running the 'Spring and Autumn National' of the coffee market, are still changing the trend of the city's organization. Originally, there were many cafes in a small and quiet neighborhood, starting with Blue Bottle Seongsu, and in Seongsu and Ttukseom, spaces with brand assortments are flowing into the city with their strengths as weapons. It is true that the urban organization is a collection of small spaces, but once the tendency of the urban organization is revealed, it has to target the main visitors. - Instead, based on coffee, the spaces will compete with 'branding', thinking 'what kind of experience will they give?'. In particular, in the Seongsu district, where there is a delicious coffee shop just a block away, we have no choice but to pay more attention to this. The answers to the branding will be different for each one, but if there is one thing that does not deviate much, it is that the characteristics of the city organization cannot be easily escaped. - There are two directions, 'Is it completely turned upside down?' Or 'maximizing the city's strengths' - The space we are talking about today corresponds to the latter, 'maximizing the city's strengths'. - There are still many factories in Seongsu-dong, which was once called the Brooklyn of Korea, which was once an abandoned factory complex, and buildings made of red bricks exist over time. In addition, the appreciation shown by the mega structure (extra large-scale structures to support huge infrastructure such as bridges, tunnels, and overpasses) to support the on-ground station from Seongsu to the riverside also doubles the charm of this Seongsu district, which used to be a factory complex. makes it The space we are talking about today is a space that maximizes the charm of the Seongsu district through the scenes and branding that take the sculptures of Seongsu-dong to the fullest and show them in the space. In order to enhance the appreciation of the huge structure, the window of a long space is used as the front window, and the exterior scene is taken as it is with the pillars and beams of the old building, such as the structure. The pillars are equipped with lights that shoot from the ceiling just like the structures outside, explaining the scene as a metaphor for bringing the scene inside. A 'brand logo' is placed on the old white painted wall with a crossing outside the building, which naturally permeates the neighborhood. Just by looking at the faded logo from the outside, you can tell that this place is pointing to the context of Seongsu-dong. You can feel the director's hand in making delicious coffee, carefully considered menus, packages, slogans on the cups, glass walls, and even on the equipment control box. - 'A good look at the city gives us a glimpse into the next life form.' It is also one of the next forms of life to maximize the strength of the region in line with the changing trends and to see the unknown scenes of the city that are not often seen from the height of two or three floors that are reluctant in commercial districts. And so is their slogan. - A to B, a brand that started to show a new form of life to the subject B as the subject of the current A. This space concludes the story with the expectation that it will be the headquarters where the novelty they will show is created. - This is #A2B, a space containing 'newness of Daum' by interpreting urban organization. - Location _ 277-56, Seongsu-dong 2-ga, Seongdong-gu, Seoul - Brunch Cafe Business Hours _ 12-16 Bar Hours _ 17-21 - Parking _ No - Menu is attached. [The bar menu will be uploaded later!]