Cafe Jinseong Nonhyeon Branch
Seocho-gu, Seoul • Bookstore
Quiet large cafe, promise of space - How long? Quiet and large sunny cafe. It's not a place I came here hoping for such an impression, but I realize that I was desperate the moment I experienced it. There are many large cafes these days. It is not easy to catch the noise because there are so many customers that come in at that size. There are many ways to suppress noise in a space. It can be caught through the material of the front of the wall, floor, or ceiling. While there is a way to use the properties of physical materials like this, it is possible to prescribe the nature of the space and reduce the source of noise in advance. - If you look closely, there are places in space with invisible promises. To give an example, a library would be suitable. 'Many people tacitly agree to be quiet because the library is a place to read.' Therefore, when I go to this space, I speak quietly and quietly without realizing it. This is a phenomenon caused by socially and culturally promising the character of space. In another example, funeral homes, hospitals, and fine restaurants have their own unique commitments. - In this way, there is a way to quiet even a large space. - Maybe more effective than physical methods. This space is a new branch of an already famous brand. It is located in Nonhyeon-dong. There are some interesting points in this space, which I will list. 'One. The fact that it is located on the first floor of the company building', '2. And reading books at the same time, office workers come down with laptops to meet or work', '3. And passing the company information desk', 'Finally, it's a famous and rather large cafe.' - Let's take a look at the 'sequence' we will experience by putting these interesting points together. - First we have to enter the company building. When the desk asks how we got here, they say we came to the 'cafe', and enter with a light greeting. First of all, the weight of the position is different from the existing cafes. It is a lobby that neither prevents people from entering, nor is it a place that cannot be entered. Thanks to that, you will be able to behave properly at the same time as you enter. Going a little further, this cafe has a station farthest from the entrance. It is similar to the principle that hypermarkets put milk at the very back so that customers can experience the whole space. When you get to the middle, you can see that there are books on the back of the chair by the window. It seems to be for sale though. The book exists and this space, which looks just right for reading, lowers my voice once more visually. When you reach the end, you can see the scene where the office workers take their card keys and come out and sit down at the cafe table naturally. After watching these scenes, we finally reach the station. - This series of scenes [sequence] subtly reveals the promise of space. However, this is not the answer, but the promise the author felt through experience was an experience where he thought, 'It would be better to be quiet'. -Thanks to you, I was able to have a good experience by looking at the outside while enjoying delicious coffee and quiet sunlight. Although a large, flat site is laid out in front of the cafe, it separates one space from the complicated road of Nonhyeon and at the same time focuses the sunlight entering the space as a simple scene. It is a place where you can have a quiet break for a while. - And without realizing it, the time I spent writing and reading books got longer. The quality of the space cannot be ignored either. It was a place I wanted to stay longer. - This is the #Jinseong Nonhyeonjeom, a space that made a promise through a sequence of spaces.
Tuesday: 10:30 AM – 9:00 PM
Wednesday: 10:30 AM – 9:00 PM
Thursday: 10:30 AM – 9:00 PM
Friday: 10:30 AM – 9:00 PM
Saturday: 10:30 AM – 9:00 PM
Sunday: 10:30 AM – 9:00 PM





