Amore Pacific World HQ

architechu

Editorial: What is Beauty? - This is the headquarters of Amorepacific connected to Sinyongsan Station. It is a space designed by the famous architect #David Chipperfield, and unlike a corporate building, the space from the first basement floor to the third floor is open to the private sector. Simply put, it is a space that plays the role of an urban public good. And that space stands at the pinnacle of art. As such, the openness to the private sector is even more meaningful. - Gakseol, the moment you step into this space, you can feel the grandeur of the other world with your whole body. And clearly visible points, lines, and planes allow us to accept space as a form. And it is the 'material' that makes the form visible. Chipperfield is an architect who explores materials. He is also an excellent 'storyteller' who embraces modern languages, contains historical context, and conveys the value and meaning of space. - This space is composed of exposed concrete. The floor is a granite plate that carries over without impairing the appreciation of the concrete. Although the form of space is clearly revealed through this achromatic material, what is even more surprising is that it expresses the most beautiful proportions of the material. These are not the familiar concrete finishing lines of the standard you see all the time. The tile on the floor **This is the proportion created by perfectly matching from the joint line to the wall line and the ceiling. Rather than adding a rhetorical expression to this, I would like to convey the meaning of the word, which is the material of the writing, as 'beautiful.' The artist is not a modernist who is obsessed with modernity, but he never ignores the basic architectural language, conciseness, and the beauty of the space that the basics combine. The artist with such an attitude has no choice but to love this space. - Again, based on experience, the artist also focuses on what kind of material to create a proportion when designing a space from the point in time when he set foot in 'space' until now, and focuses on the Efforts have been made to dramatically express volume and sentiment. However, this is something that cannot be easily demonstrated without a sharp effort. Moreover, unless it is a 'student project' or '*** visionary architecture', reality often does not allow me. - Therefore, today's space is a space of a very high standard no matter how you look at it. Through the material, the form has been elevated to the level of art. - Moreover, this space will follow the will of the previous company president and construct a cultural and artistic space for the private sector in the basement. And it creates a forum for constantly discussing beautiful art. Isn't it a beautiful thing to discuss art in an art space? In the end, in retrospect, the company makes money through outward beauty, but in turn delivers essential beauty to its customers. Through this, it can be seen that Amorepacific is contributing to society. - Lastly, the author believes in 'a country with high cultural power'. I believe this will be one of the hilts that make Korea shine today. This space is said to be a building designed with the inspiration of #white porcelain jars, which are part of our culture. Thanks to that, we can share such a wonderful experience in the city. I end the article by introducing the space with a happy heart. - This is 'Beauty' itself #AMOREPACIFIC headquarters. - * to manifest: to appear or manifest clearly. ** Joints: When laying bricks or stones, the part where mortar is applied or filled in between. *** Visionary Architecture: A name given to architecture that exists only on paper or exhibits fanciful characteristics. It is also used as a slang term for 'architecture contained only on paper'. - Admission _ Adult 11,000 won, exhibitions are operated by online advance reservation system. Please make a reservation through the website. Admission to the building is free.