Andaz Seoul Gangnam - A Concept by Hyatt

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[Andaz Seoul Gangnam] 🔹Room: Deluxe King Room 🔹Price: 3-40 million won 🔹Location: Apgujeong Station (connected to the subway) 🔹Parking: Spacious underground parking lot If you start with one line summary, this hotel will give you a sense of design. Andaz was launched less than a year ago. It is also connected to Apgujeong subway station and the parking lot is very spacious compared to hotels in Seoul. There are several reasons why this hotel was very satisfactory. <Branding that feels completely private> Andaz means 'personal style' in Hindi. So, they provide a private experience to their customers. As soon as you go up from the parking lot to the lobby, the uniform does not burden customers to the extent that it is not easy to distinguish who is an employee and who is a guest at first. And he comes to me with a smile. (The moment I wonder if I know someone) Don't be nervous, it's an employee. The shoes of the employees are Nike Air Force, which is also what Andaz intended. The staff will come out of the front desk and go through the check-in process, check if it's okay to load luggage if you have it, and if there are any inconveniences while coming, they will escort you to the elevator. I think Hyatt-affiliated hotels pay a lot of attention to these small details. A system that automatically closes the curtains as if welcoming you when you first enter the room. And when you call the front desk from your room, the usual hotel is 'your front desk is 000', but Andaz replies, 'Yes 000, what can I help you with?' This instills a feeling of 'Ah, you care about me' from the guest's point of view, leaving an experience of receiving private service. Andaz has designed the private brand experience in detail. <All the design of the hotel is inspired by the Jogakbo> The thing that reminds me of Mondrian on the wall of the room was designed like that, not from Mondrian, but from Jogakbo. Even what looks like a 'box' is an actual storage space. When Andaz was launched in Seoul, while thinking about 'what is the most Korean thing', a Dutch design agency developed a design inspired by 'Jakjabo'. There are hidden objects reminiscent of Jogakbo in the entire hotel and throughout the hotel, and it is fun to find them. The sense of incorporating Hyatt's design concept that values 'locality' and the Dutch design agency that put 'Korean things' in a modern and sympathetic way are also excellent. I wonder if it would have been reminiscent of Jogakbo if it had been entrusted to a domestic agency rather than a foreign country.