Genesis Gangnam

threerooster

__Genesis Gangnam ⠀ A space of secret plans and great visions ⠀ Genesis Gangnam, the first exclusive exhibition hall of the Genesis brand, is not the car showroom we are familiar with. As if entering a small gallery or a luxury hotel with minimalism, a calm gwiti flows throughout the space. In collaboration with OMA, a world-class architectural firm of Rem Koolhaas, Hyundai Motor Company wanted 'Genesis Gangnam' to become a symbolic space that conveys the brand's philosophy rather than a commercial space for promotional activities. ⠀ Like a modern building that opens, it consists of a square scalpel and a long horizontal window, but the only visual passageway is a small gap that is sometimes found by boldly crossing the inside with a heavy concrete wall along the movement line. Thanks to this, you can stimulate curiosity about the interior from the outside and immerse yourself in the space and content from the inside without any external interference. In order to accurately appreciate the content of the car, the front of the ceiling was created with soft lighting to block out specific highlights or light bleeds on the vehicle. The stairwell was darkened to maximize the light leaking from the main hall whenever moving to each floor, creating a sacred atmosphere. It is a simple flat surface, but by using the stairwell, which is the main movement, the customer experiences a sequence in which the new world of Genesis is greeted brightly as if escaping from a dark cave. ⠀ Genesis is a newly born luxury car brand. In the automobile market, where history and tradition prove that luxury is luxury, it is very difficult to convince a newborn that it is luxury. So, Genesis Gangnam chose a path that stimulates curiosity with a secret presence rather than a provocative exposure. Genesis Gangnam is just such a space, not a loud marketing gimmick that you can hear even if you don't want to hear it. Even though it is an automobile exhibition hall, only a part of the vehicle is exposed from the outside, raising curiosity. Contrary to the proactive attitude of other luxury stores emphasizing “I am such a person,” “Do you know this person?” It is an attractive space with such a secretiveness. ⠀ So, customers come to this place 'to know', not 'to know'. ⠀ 🐔🐔🐔🐔🐤(4.5) ⠀ #instagram #instagood #design #space #architecture #insighttrip #threerooster #static #travelstagram #insighttrip #spacetour #places to visit in Gangnam #genesis gangnam #genesis #hyundai #seoul Travel #Weekend outing #Like