prain villa
Gangnam-gu, Seoul • Art Gallery
Random Oasis The desolate desert needs an oasis. It is necessary for the life of the parched land. It is necessary both for the people who make a living there and for the animals. Beyond the simple context necessary for maintaining life as 'water', it is also necessary for the spiritual value of a moist and soft space. And the modern city is barren. In modern cities, there are more spaces for living than spaces for enjoying life. This is the case with apartments, offices, transportation infrastructure, and large commercial spaces whose purpose is tailored to life. In the meantime, green space is embedded little by little, and there are too many efforts to experience green space except for those who live near this place. In other words, a multiplier is bigger than a fold. Therefore, in this city where moist experiences have dried up, there must be a space for soft experiences. This is because the space organically accepts the demands of the times. Just a few years ago, this was not a common type. Most of the spaces now depict this free space. A space that we call a 'complex cultural space' is a necessary space for the moist experience that this city desires. This is not a space that is simply necessary to live life, but a space that strives to become a space to enjoy life. It is sometimes difficult to define what a 'complex cultural space' should be. The gathering of spaces of various personalities does not necessarily make it a complex cultural space, and it does not necessarily mean that there must be a specific combination. In the end, what we can guess from these words is that each person who prepares will show a different combination and composition of space. Basically, the complex cultural space is similar to an undiscovered 'random box' in this context. You spend money to enjoy life, but you never know what kind of happiness you will get. Somewhere in a quiet residential complex in Cheongdam. If you just walk for 2-3 minutes, you can see the wide road of Cheongdam and the colorful office towers, but this is a place where the scene disappears like a mirage. Very quiet. It is said that it is a town where people live well, but even after that, it is a particularly quiet place. I've been to both weekends and weekdays, but since it's quiet, it's one of the few city organizations where you can hear my footsteps. In such a quiet residential complex there is a seemingly sober building. The sharpened patterns drawn on the face are not easy to look at. With a cold iron plate wrapped around the body, it has a definite weight than any other space here. That makes the inside look even more curious. Before entering from the outside, sunken [sunken _ meaning 'recessed, sunken' refers to a place dug out of the ground to induce natural light underground.] A space is visible. It could be seen that the water was sloppy. At first glance, it seems difficult to understand what kind of space it is on the ground. First of all, a friend who looks like this is difficult to deal with must also honestly enter the entrance. It is the #SannoruCafe, a space on the first floor where you politely greeted each other at the entrance. However, all the interior spaces are still surrounded by iron. It's already fun. It seemed a little difficult from the outside, but this space was an honest space with the same exterior and interior. When I meet someone who looks like this on the outside, I feel a bit uncomfortable at first. As time went on, I got to know that person. These people were generally honest, and there were many pure ones. They were hard to hate. It was because I had to understand him as he said it honestly and plainly. For that reason, I would like to say that the discomfort in the space I entered has disappeared like snow. 'Sannoru' is a brand that keeps the keywords of 'diversity' and 'win-win' in Jeju's green tea industry. Also, 'Matcha' and 'Green Tea' cover the entire menu. However, coffee is also provided to ensure that human beings are included in the diversity. What I had to experience until this point was 'There is nothing that can be known only by looking at the outside.' It's really interesting. After a while, the space I looked around was interesting. It is not an easy task to achieve the same finish on the outside and inside of a building. This is because, in general, if you think about building a building, you have to exclude reinforced concrete, which is the basic, to get its meaning. Anyone can do the work of simply mixing the ingredients on the outside and inside. However, trying to create a new sense of space even though it is the same on the outside and inside is not something everyone has done, so I couldn't help but be happy. Although the space is made of iron and looks cold, the experience inside was a little different from that. Plants were planted on the patio [a small central outdoor space inside the space] in the middle, and Park Yakcheon [referring to a shallow water space] was laid next to it, as if experiencing an oasis in a modern city. A mountain is a city to a roe deer, and a roe deer is a person to the mountain. Thinking about it, I felt like I was standing in an oasis in the city. Holding a delicious terrine in coffee, I sit in front of the water space and hit the bruise. The first impression of the space I thought deeply about disappeared, and the moment was enjoyable as if a valuable item came out of the 'random box'. Suddenly, I remembered the basement of this space. What is the sunken space created to let light in the basement? This is an art space for pop up. At the same time, it is also a practice room for pop culture artists belonging to a love agency called Plain PR. It is not a space that is always open, but if an exhibition is planned or a pop-up store is opened, wouldn't it surely create synergy with the space on the ground? wanted Moreover, the faint hope of meeting actors or singers belonging to this agency by chance made this space a more exciting experience. The second floor is an office used by the PR company's employees, and the rooftop is said to be open. Also, I don't know just by looking at it. It was as cold as a city on the outside, but on the inside, it is a space filled with moist experiences. Moist, moreover, the iron that surrounds this building and is filled inside is a recyclable material, so it must be a moist space for the earth. The unique, atypical, unknown shape and the cold-looking elevation [ELEVATION _ the side seen when looking at the building from the front] was actually a space that contained a soft and moist story. This is Cheongdam-dong Oasis #PlaneVilla #SannoroSamsung Branch. Location _ 35 Samseong-ro 122-gil, Gangnam-gu, Seoul Parking available Business hours _ Daily 11-20 menus are attached. PS. This space is being operated in accordance with the Seoul Corona Virus Prevention Guidelines. Please note that there is no inconvenience in using the space. Design _ Studio Asylum [Professor Hyun Kim]
Tuesday: 10:30 AM – 7:00 PM
Wednesday: 10:30 AM – 7:00 PM
Thursday: 10:30 AM – 7:00 PM
Friday: 10:30 AM – 7:00 PM
Saturday: 10:30 AM – 7:00 PM
Sunday: 10:30 AM – 7:00 PM


