Hyundai Motorstudio Busan

hyundai motorstudio

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We have always presented fresh and interesting projects.
Hyundai Motorstudio Busan introduces a new exhibition.
This exhibition was curated by Somi Shim, who won the 'Hyundai Blue Prize Design 2021', a professional design curator training award hosted by Hyundai Motors.
The exhibition title is <Do You Miss the Future?>.
In a contemporary society where anxiety and uncertainty about the future are amplified,
Through the eyes of designers, visual artists, and researchers
Exploring the possibility of another time,
We want to promote the power of imagination for this purpose.

The exhibition theme is divided into four main parts.
The first is <Post City>, which examines the present and future of urban space in preparation for crisis.
The second is <Ghost Work & Human>, where technology and labor,
and exploring alternative ways to restore human relationships,
Third, the boundary between object and subject, life and matter, and human and non-human is broken down.
It deals with the issue of <Hyper-Object>.
Finally, through <2050>, it is the near future
It guides us to a time that is not easy to imagine.

Through the exhibition, we reinterpreted the language of design closely related to human life.
By encountering the future time in advance
You can expect to decorate the future with more value.

Exhibition period: December 9 - March 31, 22
Venue: Hyundai Motorstudio Busan, 20, Gurak-ro 123beon-gil, Suyeong-gu, Busan (located in F1963)
Can be viewed without prior reservation, and guided tour of the exhibition can be booked through the Hyundai Motorstudio website