Sulwhasoo Bukchon Flagship Store

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The Sulwhasoo flagship store opened in Bukchon presents various images expressing the Korean beauty they seek.

The various themes in the journey that starts with a hanok and ends in a modern house seem to be in contact with Sulwhasoo's brand story, which seeks to carry on elements of traditional beauty to the present day.

Gosu said that he speaks with the flow. It was a space of high-level branding itself, in which the message was clearly conveyed only by the space itself, without grand texts or separate explanations.

add. 47, Bukchon-ro, Jongno-gu, Seoul
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