Sulwhasoo Bukchon Flagship Store

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Sulwhasoo Bukchon Flagship Store - Anguk
[Korean Garden in Winter]

Amorepacific's premium cosmetic brand Sulwhasoo's second home opened in Anguk. If you walk for about 5 minutes from Anguk Station past the Constitutional Court, you will see a newly maintained hanok. My first impression was the hidden Korean garden. As you go up the hanok, a house building that seems to be operated by #Entrasite appears, and separate spaces for #Osulloc and #Sulwhasoo appear. In the case of Osulloc, it was more crowded than other Sulwhasoo spaces because it was operated in a familiar cafe format. The top floor was O'sulloc's bar-type space, and the wait was considerable.

It was really beautiful to see the sun rise after snowing, and the charm doubled because it was a mixture of hanok and houses. As I looked around Sulwhasoo's spaces, the thought I heard was, 'You really paid attention to every nook and cranny' as well as the planning power of #Amore and #APMA.

As you walk along the Dongseon-daero while looking at Sulwhasoo's cosmetics, they hand out kettles all over the place. First, if you add Flour, you can enjoy ginseng dalgona, and as a finale, you can drink refreshments and tea for free when you sign up for Amore.

I think the purpose of the space is to inform and experience the brand Sulwhasoo to the younger generation. Before the corona virus, it can be seen that the recognition of Gen Z was not high because it had BMs centered on Chinese sales and domestic seniors. In that respect, I think the flagship store is perfectly fulfilling its role by making them come to Sulwhasoo's house.

We are currently recruiting for a project that supports the modern interpretation and production of scallop repair for university students with the goal of May 22, so we recommend that you take a look and apply. #Sulwhasoo Culture Project