Daejeon Shinsegae Art & Science

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[The strong counterattack of the no-jam city, Daejeon Shinsegae Department Store Art&Science]
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Located in Yuseong-gu, Daejeon.
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Daejeon Metropolitan City, which lacked clear content compared to other metropolitan cities, was teased on social media as a boring area, and eventually received the unofficial title of No-Jam City. In fact, Daejeon lacked a strong impression like 'Geom, Blue, and White', which shows the aesthetic characteristics of Korea's tradition. Originally, Daejeon was frugal, but not shabby, but glamorous but not luxurious. . Although there is a large character called Seongsimdang, another landmark that leaves a visual afterimage rather than taste was needed.
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Because it was a province, it was possible to be relatively free from land prices, and the scale was enormous. It was difficult to see from end to end like a giant aircraft carrier, and the Expo Tower right next to it was 193 m tall and became the new tallest building in Daejeon, surpassing the existing tallest Geumgang Axle Tower (160 m). The interior is also well designed so that it is not disrespectful of its considerable size. Unlike the previous generation of department stores, which existed only to sell one space like a chicken coop, it is fun to walk by giving a three-dimensional effect to each floor and street. Unlike established department stores where there was an 'invisible line' targeting specific classes and age groups, it is a new generation department store that embraces all ages as it has quite a variety of brands, artistic and cultural contents, and a place for rest.
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Large shopping malls such as 'The Hyundai' at Hyundai Department Store in Yeouido and 'Space One' at Hyundai Premium Outlet in Namyangju are no longer named '00, 00', simply after administrative district names. This is because large shopping malls in the future cannot ignore the social responsibility of their size and must be a solution to the public agenda for each region. Daejeon Shinsegae Department Store, like its name, 'Art&Science', hopes to continue to serve as a place of artistic inspiration for local residents and a facilitator of scientific development. Daejeon is slowly becoming a fun city. Fighting.
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[information]
Venue: Daejeon Shinsegae Department Store Art&Science
Address: 1 Expo-ro, Yuseong-gu, Daejeon
Operating days: Every day
Time: 10:30-20:30
Inquiry: 042-6071-0008
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