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Sulwhasoo Bukchon Flagship Store

Jongno-gu, Seoul • Shop

Image of Sulwhasoo Bukchon Flagship Store located at 47 Bukchon-ro, Jongno District, Seoul, South KoreaImage of Sulwhasoo Bukchon Flagship Store located at 47 Bukchon-ro, Jongno District, Seoul, South KoreaImage of Sulwhasoo Bukchon Flagship Store located at 47 Bukchon-ro, Jongno District, Seoul, South KoreaImage of Sulwhasoo Bukchon Flagship Store located at 47 Bukchon-ro, Jongno District, Seoul, South KoreaImage of Sulwhasoo Bukchon Flagship Store located at 47 Bukchon-ro, Jongno District, Seoul, South KoreaImage of Sulwhasoo Bukchon Flagship Store located at 47 Bukchon-ro, Jongno District, Seoul, South KoreaImage of Sulwhasoo Bukchon Flagship Store located at 47 Bukchon-ro, Jongno District, Seoul, South KoreaImage of Sulwhasoo Bukchon Flagship Store located at 47 Bukchon-ro, Jongno District, Seoul, South KoreaImage of Sulwhasoo Bukchon Flagship Store located at 47 Bukchon-ro, Jongno District, Seoul, South KoreaImage of Sulwhasoo Bukchon Flagship Store located at 47 Bukchon-ro, Jongno District, Seoul, South Korea
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If a step is created on a flat floor, a vertical surface forms, casting a shadow and dividing the space in two. If the step is low, it is easy to go up and down, and the functional role of preventing rainwater from accumulating on the high floor is more significant. However, as the height of the step increases, hierarchy is created and psychological factors are added. Because of the capacity to look down on everything from above, people in high steps have a high position. As the height of the step increases, the gap between the two floors widens. However, if a mid-height step is placed in between, it can reduce the gap between the low and high steps and also buffer psychological superiority. This is well demonstrated by the 'Sulwhasoo Bukchon'.

Space Detail
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47 Bukchon-ro, Jongno District, Seoul, South KoreaCopy
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Monday: Closed
Tuesday: 10:00 AM – 7:00 PM
Wednesday: 10:00 AM – 7:00 PM
Thursday: 10:00 AM – 7:00 PM
Friday: 10:00 AM – 7:00 PM
Saturday: 10:00 AM – 7:00 PM
Sunday: 10:00 AM – 7:00 PM
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