Aesop

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Located at 57 Yeonmu Market Street in Seongdong District, Seoul, the Aesop Seongsu Signature Store boasts a unique charm. The brand demonstrates its commitment to sustainable architecture by acquiring and reusing timber from demolished local buildings and renovating abandoned structures. A highlight of the stores is the small interior garden where customers can sense the changing seasons. The store blends with its surroundings with dark wooden furniture and accents reminiscing the Korean traditional house, and red brick exterior reflecting the neighborhood's landscape. A visit to this branch offers a distinctly different experience compared to the more elegant and posh branch at Garosu-gil.