Musinsa Standard

_hyogeun_

"A drop of 'cool' in basics"
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If you were to recommend one of the Korean fashion online boutiques, of course, you would recommend 'Musinsa'. This is because almost all brands related to fashion, from luxury goods to new brands just taking their first steps into society, are located here. So, no matter what style you are looking for, you can go there and select the product you want with just a few clicks, and it will recommend products similar to the one you have selected, and even show matching outfits, making it a very convenient platform for consumers.
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However, such a platform is a paradise for those who are interested in fashion, but it is a confusing site for those who are just getting into fashion. Brands pouring down like a shower of categories, products, and those who do not have a firm style are rather poison. Is that why it was born for these people? Musinsa's own brand, 'Musinsa Standard', is the perfect brand for them. Appropriately reflecting the trend of the season, they design and sell products that are casual, calm rather than flashy, and that will be useful if you have one in your wardrobe. So, beginners in fashion can access clothes without burden and gradually find a style.
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Since such a brand is now developing an offline space, I was most curious about how to express the image of the Musinsa Standard in a space that can be casual yet stylish.
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This is perhaps the most common and unfavorable answer. The white walls on the inside make the product stand out despite the plain exterior. However, compared to general SPA brands, the space composition is different, so the experience there is easy, but the characteristics of the 'Musinsa Standard' are well incorporated. Its beauty can be seen through the space composition utilizing the stair railing, lighting, vertical display placed in the middle of the store, and the loft.
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The most striking part is the space using the duplex. Without it, a staircase could be put up to send people upstairs, but the duplex was used to create an exhibition hall, giving an open feeling of being able to see the first floor at a glance. Because the height and width of the floors are different, you can experience various spaces.
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When designing a space for a specific brand in architecture, the brand's personality must be well reflected in the space. It may be rather easy to develop a space for a brand with a distinct personality, but composing a space for a brand faithful to the basics like the 'Musinsa Standard' is not a project to be taken lightly. Nevertheless, this place is well-solved and approached people, so wouldn't it be possible to establish itself as a platform that goes beyond online and offline as well.
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#A space that gives you a good _experience
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144, Yanghwa-ro, Mapo-gu, Seoul
Daily 11:00 - 21:00