Galleria Forêt

instant_curation

-
<Series x Timbota: Mustard Blue 'Forest of Tom'>

From the point of view of marketers who plan brand experiences, the exhibition is attractive. This is because customers can directly experience the philosophy of the brand, and in today's SNS era, secondary content itself has a media effect. So, companies pay most of the cost, either for free or for a low entry fee.

The 'series' developed by Shinsegae International was designed in collaboration with the botanical art group 'Timbota'. Since the meaning of the series is 'made in nature', teambota is the best partner. However, the cost was quite high because fresh flowers were used, and as a result, the admission fee was 26,000 won per person.

Seven spaces are spread out for a great experience at a reasonable price. You can feel the scent of the series and provide inspiration for life through the copies that express the philosophy of the series. The reproducibility is so great that you can feel the feeling of being in nature in a building in the city center. NFT Art, which is trending these days, has even included the meaning of coexistence in collaboration with 'Mansion Nine', an artist start-up company.

I don't know if it's because of the expensive entrance fee or because it hasn't been publicized yet, but it was an exhibition that wasn't crowded. Since this is a 'series' that is still not well known, I am very curious as to whether this exhibition will prosper or fail. It's enough to benchmark from a marketer's point of view, but can you beat the cherry blossoms of Seokchon Lake in terms of flower-themed experience?

✔️ More photos and articles have been posted on the blog (4.6)

📍 Galleria Foret G floor 3
🕰 3.20-8.20 | 10:00-21:00
📷 Nikon Z6II