Amore Pacific World HQ

threerooster

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[The cool center of Yongsan, Amorepacific Group headquarters]
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Located in Yongsan-gu, Seoul.
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A stunning building with a huge visual that makes anyone pass by and stop at one point. The headquarters of Amorepacific Group has become a representative landmark in Yongsan. The coolly drilled holes in the massive cube and the vertically divided surface satisfy all the sense of overwhelmingness, lightness and rhythm that architecture can give. David Chipperfield, a world-renowned British architect, sublimated Amorepacific Chairman Suh Kyung-bae's request as a keyword for designing an office building resembling a hanok.
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It solves the social value that a large-scale building should have. Although it is aesthetically pleasing, the use of a common space open to anyone from the underground as well as the above-ground sidewalks is very useful. Here again, the resemblance to a hanok is revealed, and the wide open indoor plaza embodies the sense of openness of a hanok as a place of exchange that allows people to share their gaze with others. At the time of my visit, I saw the exhibition 'Merikos: Paintings with Light' held at the Amorepacific Museum of Art located inside the office building, and the solo exhibition was also very impressive. The size of each piece of art is huge, and I wondered if I could have done it anywhere else if not here.
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It was like being in a nice park made of steel and cement. There is no earthy smell, the smell of grass, or the tickling wind that seeps through the leaves, but the overwhelming sense of scale that artificial structures can deliver, sophisticated ruthlessness, and intentional difference pour out contemporary charm.
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[information]
Venue: Amorepacific Group Headquarters
Address: 100 Hangang-daero, Yongsan-gu, Seoul Amorepacific
Operating Days: -
time : -
Inquiries: 02-6040-5114
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🐔🐔🐔🐔(4.0)
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