DIOR Seongsu

_hyogeun_

"Guerilla in the City"
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Even before the opening, the building that had received a lot of spotlight was thrown off the veil. The building with an exterior that can only be found in Europe is the 'Christian Dior Holy Water'. When Dior entered into a partnership with Ewha Womans University, it drew attention from the public, but this time they held a splendid fashion show at Ewha Womans University ECC and even opened the world's first concept store in the hottest Seongsu-dong, so you can't help but pay attention to their moves. does not exist.
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The exterior of the building is reminiscent of a European building. Why did a building with an intuitive appearance enter Seongsu-dong? The answer to that clue can be found in 'Christian Dior Holy Water', which is named after the founder of Dior. The first time Christian Dior opened a boutique was in December 1946 at 30 Avenue Montaigne in Paris, France. As it is the first store in the world created to commemorate the collection, it may have been a natural step to bring the architectural style of the Montaigne, where Christian Dior first opened a boutique.
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Unlike the Dior store in Cheongdam-dong, where a smooth curve surrounds the building, in this place, a thin steel mesh material surrounds the building. If you look closely, you can see that they are curved to form a pattern, and the way they are tied together gives Montaigne an idea of what the street looks like.
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The exterior of the building is only a shell for decoration. It may not look good to some (I am one of them) that the building's façade and the interior space are separated from each other, but considering the potential of this place to be transformed to fit a new theme from collection to collection, it emerges quickly and disappears quickly. Considering the current flow of the times and the spatiality of Seongsu-dong where the concept store is located, the act of constraining the facade by space may not be appropriate. This is because the deformed exterior and interior can represent the dynamically changing spatiality of Seongsu-dong.
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Just as a guerrilla burrows in the city and installs a booby trap to shake things up, Christian Dior's holy water is also shaking up this neighborhood. The shaking is not negative, but it is changing the neighborhood lively, so the flames of Seongsu-dong will continue to burn.
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#A space that gives you a good _experience
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7, Yeonmujang 5-gil, Seongdong-gu, Seoul
Mon-Fri : 12:00 - 20:00
Weekends: 11:00 - 20:00