LCDC Seoul
Seongsu, Seoul • Shop

"Color and atmosphere"
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Each region has its own unique color. It's red. It's blue. Although it is not possible to name a certain color clearly, there is a certain color and atmosphere in each area and town.
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Although both Konkuk University and Hongdae districts have developed commercial districts centered on universities, the colors and atmospheres of the two regions are different. Although Bukchon and Seochon, famous for their Hanok Village, are close, the atmosphere is different. Even though Euljiro and Seongsu-dong, where factories were lined up, have similar textures, walking through the streets reveals that they have slightly different atmospheres and colors.
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Seongsu-dong was a town where factories were gathered in the early days, so it had a monotonous, uninteresting, cold and desolate atmosphere. However, hip cafes, select shops, and shops that were created through the hands of those who recognized the potential of this place began to fill the area with colorful colors. Thanks to this, people walking around can enjoy Seongsu-dong without getting bored with various sights.
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'LCDC' seems to have absorbed the color of Seongsu-dong well. Several shops are gathered on each floor, each building, and each room to form a small town, providing a variety of attractions. Furthermore, the shortcomings of Seongsu-dong, which do not have vacant lots or shelters, provide a place for people to gather, making the neighborhood better. The courtyard is surrounded by each building, but the other floors are invisible except for the first floor, allowing you to focus on the sky in a densely packed city.
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The layout of the shops on the 3rd floor is particularly interesting here, and the composition of entering a small room from the hallway reminds of the shops in Seongsu-dong, which are gathered in an alley, but gives the illusion of being invited to someone's house and looking around. evoke
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Lighting was used to solve this problem in case various brands gather and the identity of the building would become blurred. At night, the lights of lines and dots surround the entire building, bringing together the stories of various brands. Thanks to this, the night in Seongsu-dong seems to be brighter with the light of this place.
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There is a saying, 'People make architecture and architecture makes people'. It can be seen that the influence of architecture is huge, and so is the city. Architecture creates the atmosphere of the city, and the atmosphere of the city in turn influences the architecture, and the buildings make our lives better or worse. As a result of developing the space in the direction of overcoming the shortcomings of the neighborhood while preserving the unique colors of Seongsu-dong, LCDC is decorating the SNS feeds of many people within less than a week after opening.
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A good space has the power to attract people, and the atmosphere and color of the neighborhood created by gathering those spaces makes it lively. This is what Seongsu-dong is now, and the LCDC that melted it well shows this. The limitless potential of a complex cultural space has already been proven in several spaces. Furthermore, the neighborhood in which they will be seated and a space that further maximizes the characteristics of the region will have a huge impact.
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This is 'LCDC SEOUL(LE CONTE DES CONTES)'.
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#A space that gives you a good _experience
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10, Yeonmujang 17-gil, Seongdong-gu, Seoul
Daily 11:00 - 21:00 (Open and close times vary by store.)
Tuesday: 11:00 AM – 8:00 PM
Wednesday: 11:00 AM – 8:00 PM
Thursday: 11:00 AM – 8:00 PM
Friday: 11:00 AM – 8:00 PM
Saturday: 11:00 AM – 8:00 PM
Sunday: 11:00 AM – 8:00 PM


