Genesis Gangnam

_hyogeun_

A flagship store is a store that displays and sells the brand's flagship products.
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Among the many flagship stores, 'Genesis Gangnam' is a space that provides a fresh experience through a reverse idea.
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Car stores can see the status of the store at a glance, such as the type of car from the outside. That's why it's not easy to get people inside.
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But, conversely, what if the store that sells cars doesn't show the product and shows only a portion of it?
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People are naturally interested in the building because the information that should be shown is not visible.
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Even when you enter the building, the walls are covering part of the cars, so you will have to look around the whole store to see the cars that are naturally hidden.
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The space to consult with the staff is also special. The counseling room makes you realize that it is a different space from the exhibition space because the materials of the walls and floor are different, but it does not cut off the experience you felt in the exhibition space.
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Cars are no exception here, like when you have an important meeting, and check your appearance in the mirror before leaving the house.
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The test drive space surrounded by mirrors on all sides personifies the car, giving the impression that the car is a person.
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You will have a good experience looking at the way products are laid out, lighting selections considering the products, and sensible space composition.