Handpicked Hotel & Collections

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📌 The charm of permeating naturally

I have an interesting story. Elon Musk is also in the hotel industry. In fact, this person was the head of 'Studio 54', a club where hipsters of the time, including Andy Warhol, gather. However, all sorts of incidents abound and the door is eventually closed. Then he has an odd thought.

He sees that a club and a hotel are the same from the point of view of creating a space for customers to enjoy and 'hospitable' so that they can have a good time.

His name is 'Ian Schrager'. He carries the nickname of being the founder of boutique hotels and a pioneer in the hotel industry. I think this movement in the hotel industry, which was standardized at the time, is similar to when Tesla made a 'fast and sexy electric car'.

A boutique hotel is a 'hotel that blends the culture of the region', that is, a hotel that permeates the region. Ace Hotel also understands the area first, and it permeates and creates a boom in the neighborhood. Therefore, it was impossible to come up with a one-size-fits-all hotel, so there was no choice but to come up with a unique design that made use of the local colors. And when there are many boutique hotels like this, I think the traveler's experience will be enriched.
There are also decent boutique hotels in Korea. Take a step back from the business district
In Sangdo-dong, a town that smells like people. And it soaked in. It's not irritating. It makes me want to go in and out of something that is soft and comfortable. From the beginning, the building was built with the concept of 'camouflage' in order to naturally permeate the landscape of Sangdo-dong, where there are many red brick houses. Is there a hotel in Sangdo-dong? But when I look at this building, I think, 'Oh? It suits me better than I thought?'

It's more fun if you go to the first basement floor. There is a cafe/library/kids room/editing shop. It sounds complicated, but it isn't. It is not awkward to say 'Come to this hotel' instead of 'Come to Starbucks' when making an appointment. It's also nice to sit here and focus on something. It feels like a hidden hideout in Sangdo-dong. And it's open to everyone. It's easy to see how the locals are very comfortable visiting. As there are many families with young children, there is even a play area for children.

In fact, this hotel has been loved by local residents a lot. It has surpassed the break-even point within 8 months of opening, and 48% of the users are local residents, and the revisit rate is 50%. To put it simply, Sangdo-dong and I are really close friends. You can see it as 120,000 people have passed through this place in 5 years. Monocle <Selected as the world's top 100 hotels (only in Korea)>. It's wonderful.

This hotel was built by an individual who persuaded investors over 3 years. And the CEO is a native of Sangdo-dong. This is the decisive reason Handpick was able to fit into the region.

Food is the best way to quickly feel and experience culture. I don't usually eat breakfast, but if I eat it, it is true that it is more comfortable and reassuring to eat rice than bread. This hotel is not to be missed. Breakfast is served with Korean food that changes daily. Every time I come to this hotel, I always have breakfast.


This is a handpicked hotel.

🔹Room : 801
🔹Amount: 200,000 won
🔹Parking: Mechanical
🔹Location: Within 10 minutes on foot from Jangseungbaegi Station