DIOR Seongsu

threerooster

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[The Paris boutique with a mysterious atmosphere that landed in holy water, Dior holy water]
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Located in Seongdong-gu, Seoul.
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The Dior Seongsu Concept Store was crowded with customers even on weekdays. Christian Dior's pop-up showroom shows signs of effort to keep the brand's philosophy intact, from the exterior to the interior. If I could describe Dior holy water in one word, I think of it as 'Paris in Seongsu-dong'. It is located in an alley about 5 minutes away from Seongsu Station on Line 2, passing places where construction is in full swing. Passing between the old factories and buildings, you can meet Dior holy water in a spacious space, and the viewer will be amazed at the appearance and feel as if they have arrived somewhere on the boutique street in Paris, France.
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There are so many cool and hip spaces in Seongsu-dong, but when you see this space, you will fall in love with the mysterious feeling that exclaims spontaneously. It makes me take out my smartphone and take a picture without realizing it, and the splendid and majestic space matches the boutique brand Dior.

The motif of this building is a modern reinterpretation of the Dior House building on Avenue Montaigne in Paris, created by designer Christian Dior. It was designed by David Pierre Jalicon, an architect based in Korea and France. Jali Kong is a world-renowned star architect who designed buildings for overseas boutique brands such as Louis Vuitton. He is known to us as the architect who built the Aqua Art Overpass in front of the Seocho Arts Center and the Hongcheon Sono Palace.
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In a space that exquisitely blends the classics and the modern, the first impression of Dior holy water is like a palace in a fairy tale. The glass finish that allows natural light to flow throughout the building creates a warm and fantastic image. From the outside, it looks like a five-story building, but the lower floors have an open structure made of metal and glass. can experience
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Dior plans to show various new products and colorful scenery according to the season through a pop-up store that is temporarily operated until November 30. It is now possible to visit the site, but interest is so high that one has to prepare for a long waiting time during busy times. Reservations can be made through the Dior Holy Water application, so make a reservation in advance and save waiting time.
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[Information]
Venue: Dior Seongsu (Pop-up Store)
Address: 7, Yeonmujang 5-gil, Seongdong-gu, Seoul
Operating date: Until November 30, 22
Hours: Mon-Fri 12:00 – 20:00 / Sat-Sun 12:00 – 20:00
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🐔🐔🐔🐣 (3.5)