EMPTY

_hyogeun_

The value of a vessel lies in its emptiness, allowing it to hold food. Similarly, the value of a wardrobe lies in its ability to store clothes, and a space becomes valuable when it can encompass both wardrobes and vessels, ultimately reflecting an individual's taste. Although all vessels can contain food, food desires the right vessel; whether it's a rice bowl, soup bowl, or side dish bowl, the choice belongs to the owner, but as the saying goes, 'What looks good, tastes good too.' Shouldn't the same principle apply to spaces? A variety of elements contained in a space desire the right environment. Books want a space that feels like a library, and wardrobes seek a place that feels like a dressing room. When a space and its contents harmoniously blend, it ultimately provides us with a pleasant experience. EMPTY, introduced here, is an online and offline concept shop launched by Musinsa, targeting the empty niche in the domestic high-end fashion market. The name, chosen for its directness, could easily have become childish, but a space well-dressed transforms even the meaning into something sophisticated. With brands featuring high price points and unique designs, the entrance of this location is distinctive. Its narrow door and simple sign symbolize the high entry barrier of the high-end fashion market, indicating that it's not a place just anyone can frequent. The coldness felt from the metal door handle spreads through the body, and the lighting, railings, flooring, and even the structure made of metal throughout the space suggest the image the brand aims to convey. The main area, being empty, allows for filling, and being filled, allows for emptying. The ever-changing fashion market demands that the space adapt accordingly. Movable furniture and constantly changing displays enable the space to always be appropriate for the exhibited clothing. Beyond the interior and spatial layout, there's another notable feature. The exterior, wrapped in glass, enhances the interior experience. Capturing the current landscape of Seongsu-dong, where tall and ornate buildings are becoming more common due to capitalist logic, the sight of industrial revolution-representing metal and high-rise buildings enabled by it overlapping creates a curious image. From the interior to its adaptable spaces, and even the view, while emptiness allows every space to contain clothing, this place seems most suited to house the changing trends of the fashion world each year. Therefore, EMPTY is like a rice cake that is as pleasing to the eye as it is to eat. Photos, Article: Hyogeun Shin (@_hyogeun_) #A_Space_Providing_A_Good_Experience Seoul, Seongdong-gu, Seongsu-ro 97. Open daily 11:00 - 20:00