지미추코리아
Gangnam-gu, Seoul
A special space by Jimmy Choo has appeared like a comet in Cheongdam-dong, famous for its luxury brand street in Seoul. Choo Cafe Seoul, a conceptual cafe & pop-up store by Jimmy Choo, has opened its doors. The cafe, impressive with its dazzling exterior, is the first in Asia following Harrods Department Store in London, UK. The interior and exterior, decorated in the signature 'fuchsia' pink, evoke the atmosphere of a charming movie set. Moreover, the space is designed with sculptural furniture and carpets matching the color scheme inspired by the 2022 new 'Avenue' line from the signature handbag collection, the Varenne collection, making it the only place in Korea where the 'Avenue' line is available. It is expected to be popular among women and looks great for shopping. At Choo Cafe Seoul, you can enjoy desserts and various beverages boasting a dazzling visual, including a special menu created in collaboration with Korea's famous patissier Justin Lee's 'JL Dessert Bar'. I personally recommend trying 'JC Cafe Latte' and 'JC Fraisier'. *Reservation is available through the Catchtable app.