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'The Era of Change, The Unchanging Behaviors'
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Since when have we been able to buy and sell what we want with just a few touches? As online platforms have grown day by day, we have become accustomed to them, and conversely, the demand for offline markets, which require time, money, and energy, has gradually decreased. It's an obvious story, but the popularization of smartphones ignited the online platform, and then the flame, already burning well, was further fueled by COVID-19, becoming a fire that doesn't go out 365 days a year, regardless of who pays attention.
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While some brands quickly grasp this trend and pour a lot of budget into online platforms, other brands can be seen putting effort and budget into offline stores. Do these brands pour their passion and budget into offline outweighing the trend because they don't know about it?
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Obviously not.
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After COVID-19, the demand related to online has increased exponentially. However, it cannot be said that the demand related to offline has decreased. Of course, spaces that did not attempt change after the COVID era have turned into warehouses, but spaces that strive to offer something that cannot be experienced online continue to attract people's footsteps.
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This space is no exception. 'Another Space 3.0' is different from the stores we've seen. Moving away from the usual product display method, this clothing brand has melted their message into every part of the space, from the exterior of the building to the very fine details, in line with the concept of the season, without overlooking anything.
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A material board that allows you to see and touch the materials used in the space at a glance, fitting rooms themed around karaoke and trains, and interesting installations seen here and there make it seem like a well-organized exhibition.
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Some may say that their actions are somewhat excessive, but those who have experienced the place will not think so. Every time they experience a space that is pervertedly detailed and sensible, people automatically pick up their phones to take pictures and post on SNS that this place is a hip spot, because nowadays we don't turn on our cameras unless it's a good space or a fun space.
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The space that did not follow the flow of the changing era but properly contained their identity, resulting in an uninterrupted flow of people, is 'Another Space 3.0'.
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#A_Space_That_Provides_a_Good_Experience
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31 Dosan-daero 11-gil, Gangnam-gu, Seoul
Every day 13:00 - 21:00