Ader Sung Soo Space

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As the pandemic has prolonged, people's spending patterns have shifted significantly from offline to online, making spaces without worth seeing less attractive despite the risks involved. Spaces that quickly adapted to this situation survived, while others became deserted. Notably, spaces like #TheHyundaiSeoul, #Tamburins, and #GentleMonsterHouseDosan have quickly adapted to the changing market trends, providing more than just product displays and satisfying our senses with a variety of spectacles. Similarly, 'Ader Space 2.0' introduced here follows suit. This place offers a variety of exhibitions in each space, from Kinetic Art exhibitions to digital ones and even a fitting room conceived as an exhibition space with themes like thunderstorms and spaceships. Nothing here is made half-heartedly. Moreover, as a fashion brand promoting national prestige, they provide plenty to see with their products alone. The 'Flagship Store' is filled with #adererror's unique fun details and their use of uncommon fabrics is apparent throughout the space, clearly marking it as a work of #adererror. The name of the place itself carries a dual meaning, showcasing their meticulous attention to detail. Discovering hidden details in products and spaces alike is a joy, making it worth a visit even without making a purchase. This is the charm of a flagship store. In tune with the changing times, 'Ader Space 2.0' is a place that delights us.