Tamburins

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Fragrance has the power to revive dormant memories. When smelling certain scents, I am reminded of moments, such as the fragrance of the Chija (Chinese Scholartree) flowers. The Chija flowers bloom around May or June in a corner in front of my apartment, declaring their presence with an overwhelming aroma. Although there aren't many flowers, their scent fills the entire apartment complex, guiding my way from the entrance stairs with its welcoming fragrance. This Chija flower scent is heavy and moist, unlike other flowers, but not unpleasant, enveloping me in its aroma. Since high school, I have always smelled this fragrance around this time of year, and it brings back memories of my high school days. Though circumstances may vary, many have had similar experiences where a scent encountered on the street or carried by the wind evokes memories of a person or place. This space, the ‘Tambourines Flagship Store,’ utilizes the incredible power of scents to create an atmosphere that presents both fragrance and memories to its visitors. Unlike typical stores selling perfumes or diffusers, where products and test papers are displayed for interested customers to sample, this place unfolds the meanings embedded in the scents into the space itself, offering memories alongside the fragrances. The space is adorned with sculptures that remind one of woody notes and a warm earthy smell, wooden areas that evoke the scent of pine needles, and spaces dyed in red that allow one to feel the energy of the earth, encapsulating various aromas in diverse forms throughout the space. Visuals may play the most significant role among our senses, but that does not make the other senses any less important. Their interaction creates a synergy, especially between sight and smell, showcasing the profound impact of their conjunction, as well known by ‘Tambourines Flagship Store’. I recommend visiting this place to experience the various spaces presented through different fragrances.