Gentle Monster Haus Dosan

_hyogeun_

"We are creatures that must experience directly" - Humans have the five senses: touch, sight, hearing, smell, and taste. Thanks to these, we feel happy when we see something good, smile when we eat something delicious, and are moved by good music. For these reasons, we travel to experience better things, hunt for delicious eats, and fiercely compete for tickets to see wonderful performances. - When television was commercialized, and various travel programs were broadcast, experts predicted that the act of 'traveling' would disappear into history. After all, one could experience the culture of other countries through a small square monitor without spending money and time. Naturally, this prediction was wrong, and the proportion of tourists to the cities featured in travel programs only increased. We have the five senses, and by directly experiencing with them, we feel happiness. - Environmental factors are preventing our senses from performing at their best. We're eating similar food in the same space every day while watching Netflix or Watcha. - The space introduced this time is more than enough to excite our five senses. #GentleMonster #NuDaKe #Tamburins. Brands dealing in different fields popular with today's younger generation have gathered in one building. - From kinetic art sculptures belonging to each, hip videos on each floor show their brands cohesively. - In the basement, #NuDaKe's dessert collection delights the eyes and mouth, from the 1st to the 3rd floor, #GentleMonster's collection space featuring videos representative of the space and sculptures reminiscent of spiders. The last 4th floor, like coming to another building, simulates a greenhouse with sculptures resembling reeds and various products of #Tamburins that please the smell. Thanks to them, the senses are never bored. - That the already Instagram-famous brands have launched large-scale stores, paying expensive rents, suggests they understand all too well how important direct experience is. Hence, they have devoted time and money to exhibit videos and kinetic art that can show their personality beyond just displaying products. - This space, 'House Dosan,' where the 'senses' that had been shrunk due to Coronavirus have regained confidence. - #Good_Experience_Space Seoul, Gangnam-gu, Apgujeong-ro 46-gil, 50 Daily 11:00 - 21:00