Beaker Flagship Store

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If you are curious about the new flagship store of 'Beaker' that landed in Seongsu-dong on the occasion of its 10th anniversary, it is a must-visit space. Located in Yeonmujang Street in Seongsu-dong, Seoul, where young people of the MZ generation come and go, 'Beaker' is a 100-pyeong space created in collaboration with globally renowned installation artist Lee Kwang-ho, decorated under the concept of 'Glittering Youth'. The space is designed with a light pillar penetrating the center of the store, custom walls resembling embedded minerals, perforated panels, glazed tiles, PVC, and objects made with 3D printing techniques, capturing the eye. Moreover, from the exterior walls to the rooftop, you can closely observe the use of recyclable and reusable materials reflecting the architectural style, adding enjoyment to the browsing experience. The space is spread over 3 floors. On the 1st floor, there is a pop-up space collaborating with various brands and trendy lifestyle products from brands. The 2nd floor showcases representative products that can display Beaker's curation essentials, and the 3rd floor offers a variety of products for MZ generation customers from Maison Kitsune, Sporty & Rich, and Danty, providing plenty to see. Beaker Seongsu, with its unique colors, allows you to reflect on the past, present, and future scattered around Seongsu-dong, and it is also a place where you can meet unique objects by artist Lee Kwang-ho who transcends art, furniture, and fashion. If you are visiting Seongsu-dong, it is highly recommended to visit. *On the 1st floor pop-up zone, you can also find Seongsu-exclusive products.