Deus Cafe

_hyogeun_

Subculture is a word synthesized from 'sub' + 'culture', representing a concept opposed to the overall or predominant culture in society. It is also called 'subculture' or 'subsidiary culture'. Culture embodies the ideas materialized in life, such as the characteristics, unique lifestyle, meaning, values, institutions, social relationships, beliefs, and customs of a group. Therefore, a subculture shows its independent ideas in a different form within the overall culture, sufficiently stimulating and differentiating from the existing culture. Deus is a typical subculture brand based on motorcycles, now encompassing various fields including surfing, bicycle customization, cafes, and barbershops. Deus Seongsu, introduced today, expresses the dynamism and resistance of subculture with its concept of 'The Terminus of Ebullience' featuring distorted openings and sharply raised canopies, located right under the parking lot. The parking area negatively influences our perception of the space, creating a shadowy appearance that extends to the ground floor of a building with 2-3 floors of parking. However, this place is viewed differently. By hanging a large 'PARKING' sign on the building facade to emphasize upper-level programs and darkening the interior to enhance the shadowy atmosphere, the entire building is framed to be read as one. The use of metal materials in exterior decoration escapes the space's negative image. A refreshing program where people driving motorcycles or cars park upstairs and come downstairs for meals or shopping makes the entire building sophisticated and hip. The encounter of a space considered as subculture with other subcultures giving us meaningful stimulation could be due to the unpredictable, dynamic vitality of subculture. Therefore, Deus's expansion from fashion to space in Seongsu, following their Samcheong branch, has broadened our spatial perspective, making their unpredictable moves look forward to.