Jisok

공명

In an era of value consumption, the purchasing process nowadays involves scrutinizing the story and authenticity underpinning a brand's product and services, predicated on good quality. Whether elements that are important to me are incorporated into the purchase target, and if a series of codes align, then a bond and trust relationship is formed. For instance, there are people who lead in environmental conservation, those who prioritize vegetarianism, and consumers who seek comfortable and healthy materials. While there may not be a brand or space that satisfies everyone, there is potential for a space where like-minded individuals can share thoughts and propose ideas. A cafe branded with environmental and cultural sustainability in mind is located near the entrance of Konkuk University. Its name is 'Sustainability'.

📍Triggering Change

True to its brand name, it pursues 'sustainability'. It deals with menus thinking about the environment and the health of children, fashion and lifestyle products with minimal impact on the earth. It is for creating positive changes for the environment and continuing them.

📍Closer to the Body

What characteristics might things that can be used for a long time have? That the use of an item can last a long time implies that the product is of high quality or can make our bodies comfortable, allowing for repeated interaction. Products that reduce chemical stimuli and are closer to nature present us with a comfortable everyday life. Human beings, who originated from nature, can maintain their best condition in nature. Cafe Sustainability conveys the value of 'naturalness' through its products including organic cotton clothing and messages.

📍A Space to Comfortably Stay

Plush seating arrangements are made to assume comfortable postures. In today's world, where many spaces require sacrificing physical convenience for purely visual design, Sustainability provides an excellent alternative. The space exudes calmness with white & green tones and the floor material seems cleverly used with dense gravel for a witty texture.

After visiting Sustainability, what remains memorable is its serene atmosphere and comfort. One learns to care for themselves and the planet through vegan menus and a cup of coffee.