프롬헤라스 도산 플래그십 스토어

공명

A striking presence in the conglomerate of buildings in the Apgujeong Rodeo station area, delivering a clear image with its distinct, sharply rising design among the commonly seen rectangular structures. The sunlight in the afternoon accentuated its presence, with a spacious brick-front area allowing for an uncramped entrance. This marks my first encounter with Fromheras, known as the first coffee bean curating shop in Korea. - The content displayed immediately upon entering are variously roasted coffee beans and tea leaves, neatly arranged in a glass showcase, providing a visual experience distinct from other cafes even before tasting the flavors. The sophisticated bar design in dark brown and indirect lighting contribute to the atmosphere too. - During my visit, I kept hearing camera shutters, particularly around a corner displaying desserts, which doubles as a photogenic spot. These desserts, glowing under natural light, compel visitors to take photos, inspired by food magazine-like presentations. - The spaciousness afforded by the repurposed standalone house, with its elongated tables and free-flowing interior minus the doors, allows for casual movement between rooms. The familiar pop music playing from quality speakers adds to the ambiance. - The second floor offers a more complex interior, intentionally unadorned yet visually layered through lighting and bookshelves, revealing a purposely understated yet delicate arrangement. The coffee ordered was a Colombian decaf ice Americano with a deep roast, featuring nuances of plum, dried cherry, and yuja. The texture is medium, not too light, with a clean aftertaste highlighting the taste's focus on the early to mid-palate. The pecan tart, covered in a sweet glaze, is not just about the crunchy texture but also about the melt-in-your-mouth richness, with a filling that lightly touches on cinnamon sweetness, pairing well with coffee.