Shinsegae Department Store Gangnam

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Representing South Korea in terms of sales, Shinsegae Department Store's Gangnam branch not only stands out nationally but has also topped global sales charts among department stores in 2021 and continued to hold the position in 2022. Among its attractions is 'The Stage' on the first floor, a space dedicated to pop-up stores. This area, characterized by its open and airy void space, predominantly features pop-up stores from global luxury brands, showcasing high-quality interior design, visual merchandising, and products. Among the pop-ups featured is Roger Vivier's 'Neon Touch,' which welcomes spring with brightly colored bags and shoes, even offering Shinsegae Limited Editions, reflecting the department store's prestigious status. The items, particularly the shoes, are compelling for their vibrant colors and are likely to leave a positive impression if worn in social settings. This visit was a refreshing departure from pop-up stores that are all marketing and no substance, presenting a day of visually cleansing with the guidance of global luxury brand standards. More photos and writings are posted on the blog.
Roger Vivier pop-up store at Shinsegae Gangnam Branch @rogervivier
176 Sinbanpo-ro, Seocho-gu, Seoul, Shinsegae Department Store Gangnam Branch, 1st floor
2.27-3.12
[Mon-Thur] 10:30-20:00 [Fri-Sun] 10:30-20:30