Knotted World

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Noted World: A vast flagship store of over 300 pyeong has appeared in Lotte World Mall in Jamsil. It's a space where you can encounter the world of Noted as imagined. Combining both dessert and art, Noted World is a comprehensive cultural space offering new experiences and enjoyment through various themes. Spread over the 5th and 6th floors of Lotte World Mall, its duplex structure immediately brings a sense of relaxation. The interior is decorated in off-white, creating a soft and warm atmosphere, with high ceilings that prevent any feeling of stuffiness even after a long stay. Additionally, with 3D digital screens installed, you can fully enjoy a movie-like experience. Through the windows, you can enjoy the view of cherry blossoms and the lake along Seokchon Lake. At the Jamsil Lotte World Mall branch, you can take beautiful photos with 8 different tasty and visually appealing cupcakes. Specifically for Noted, you can find amazing pieces by three artists (Artist Seo Su-hyun, Artist Cho Gok-ri, Artist Glory Hole) who reinterpret Noted in a new light throughout the venue. Through their works, you can enjoy a novel feeling and healing never experienced before. Moreover, to celebrate the birth of Noted World, there are photo zones and exhibition spaces where you can commemorate with confetti and cupcakes in an Instagrammable way, as well as a goods zone where you can see merchandise previously only available online, making for a rich array of attractions and entertainments. The menu includes 45 bakery items such as sweet cupcakes topped with soft milk buttercream, doughnuts, and cakes, along with slushies, Noted daily brewing, Noted blend cold brew, and Meadow tea, which make you feel like you are in an amusement park.