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checkin

"Check-in, please." One day, an email flew in. Even though I have a blocked nose... I clicked on it anyway. (Room information at the bottom of the letter)

Father's retirement. The house that Grandfather personally built. A three-generation family raised there. Thinking of selling the house, but the decision was not as easy as memories are deeply rooted.

So, the plan was to turn this into a standalone stay. Just like anyone else, the son of the father, who was more eager than anyone not to fail.

So we decided to overcome this together for about a year.

I shared everything with So So Ro Ee, from space planning to branding and content marketing.

Even if I am not present, I had to imprint it in a way that can lead alone.

Even before the construction work began, I visited the site a few days earlier, as construction schedules cannot be undone. Space cannot be undone like Ctrl+z. I think it's dangerous to build space without a brand plan.

So I delved into the essential things first, such as:
Why I want to create this brand
Why I approached it as a family accommodation
Why I want to do this job

The story I learned like this.

As I get older, the time for conversation with family decreased, and the closer we got, the farther we felt. It just naturally happened as we lived our daily lives. So as we spent an unusual day, we wished we could get to know each other better.

That's why I decided to create So So Ro Ee.

The result was a complete transformation of space and brand.

I started relaying this message during the construction period. As a result, about 2,300 people applied in advance. Full within 2-3 months of opening. Currently maintaining in the 90% range.

If you are planning a trip to Jeju with your parents after a long time, why not stay here and get to know each other as people instead of parents and children.

Since the space was created in a way that cannot help but be so, you can let go of the worry of 'what should we do'.

This life is a first for all of us.
Perhaps, the quickest way to feel happiness is to get to know each other while living each day to the fullest.

So So Ro Ee
- Accommodates 6-12 people
- Price range of 300,000-400,000 won
- Jeju Island Jungmun
- Large bath, outdoor jacuzzi, indoor bathtub, BBQ available, yard, LP room, conversation cards, kitchen, 3 bedrooms

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*For those who want to learn branding and marketing methods through hotel examples, please click on the profile link. It may be helpful.