Those who clicked on this curation are probably interested in fashion, right? That's why we prepared it. From a select shop that selects and sells hip products to a shopping space that even those who pursue simplicity would like. It's also fun to wear hip clothes and take a certification shot in a hip space.
Don't worry. Even those who find fashion difficult will have a fun experience just by visiting.
Beaker Flagship Store
“제품으로서의 건축” - 비이커 성수
-
이전 게시물에서 건축은 상징과 제품으로 이분화된다고 말했다. 상징으로서의 건축은 인문학적 요소에 기반을 두어 공간에 의미를 부여한다면, 제품으로서의 건축은 더욱 물질적으로 눈에 보이는 부분에 더 큰 비중을 둔다.
상업시설 또는 주거에서도 아파트와 같이 사용자가 수시로 바뀌는 건물은 상징성을 갖기엔 무리가 있다. 상징성을 갖는 순간 건물은 고유성도 띠기에, 다양한 사용자를 건물이 받아들일 수 없으며, 오랜 시간을 버티고 서있는 건물에 상징성을 부여한다는 것 자체가 부담으로 다가올 수 있다. 그래서 박물관, 기념관, 공공청사, 주택과 같이 목적과 대상이 분명한 건축물은 상징으로서의 건축 비중이 크지만, 그렇지 않은 우리 주변을 채우는 대부분의 건물은 제품으로서의 건축 비중이 높다. 제품의 비중이 높은 건물은 공간을 기능적으로 배치하고 형태, 구조, 재료, 디테일에 집중한다.
특히 리모델링 같은 경우 기존의 사용자가 떠난 뒤 빈 곳을 새로운 사용자가 채우는 방식이기에, 제품의 건축 비중이 높아질 수밖에 없다. 만들어진 건물 프레임에서 형태, 구조, 재료, 디테일에 집중하여 그들의 아이덴티를 보여준다.
-
비이커가 들어선 건물은 ‘ㄷ’자 형태로 기존에는 타 브랜드의 쇼룸겸 카페였던 곳이다. 여느 상업 건물과 다를 바 없이 계속해서 바뀌는 사용자로 이곳 또한 건물에 향한 관심은 공간이 아닌 건축을 제품화하는 요소였다.
타일을 붙일 때 접착제로 사용하는 모르타르를 외벽에 발라 패턴을 만드는가 하면, 내부를 구성하는 철제 타공판이 탈의실을 만들면서 동시에 옥상까지 이어져 건물에 또 다른 형태를 추가했다. 바닥과 벽은 콘크리트에 금속을 삽입하고 갈아내어 일체화된 면을 만들어 형태, 재료, 디테일을 통해 공간을 개성 있게 꾸민다.
-
성수동은 젊은이들의 문화가 꽃피우는 장소고, 비이커는 옷을 통해 문화를 연결하고 융합하는 브랜드이기에 공간 안에 흩뿌려진 금속과 작게 쪼개져 패턴을 만드는 외벽, 다채롭게 진열된 상품이 성수동의 활기참과 다양성을 대변해주고 있는 것 같기도 하다. 그래서 때론 제품의 건축을 통해 브랜드의 개성을 보여주기도 하지만, 그곳이 자리한 지역성도 보여줄 때가 있어, 제품의 건축, 상징의 건축은 명확히 이분화하기엔 어려움이 있다.
-
사진, 글 : 신효근 ( @_hyogeun_ )
-
#좋은_경험을_주는_공간
-
서울 성동구 연무장길 7-1 (성수동2가) 비이커 성수 플래그십스토어
매일 11:00 - 20:00
Deus Cafe
Subculture is a word synthesized from 'sub' + 'culture', representing a concept opposed to the overall or predominant culture in society. It is also called 'subculture' or 'subsidiary culture'. Culture embodies the ideas materialized in life, such as the characteristics, unique lifestyle, meaning, values, institutions, social relationships, beliefs, and customs of a group. Therefore, a subculture shows its independent ideas in a different form within the overall culture, sufficiently stimulating and differentiating from the existing culture. Deus is a typical subculture brand based on motorcycles, now encompassing various fields including surfing, bicycle customization, cafes, and barbershops. Deus Seongsu, introduced today, expresses the dynamism and resistance of subculture with its concept of 'The Terminus of Ebullience' featuring distorted openings and sharply raised canopies, located right under the parking lot. The parking area negatively influences our perception of the space, creating a shadowy appearance that extends to the ground floor of a building with 2-3 floors of parking. However, this place is viewed differently. By hanging a large 'PARKING' sign on the building facade to emphasize upper-level programs and darkening the interior to enhance the shadowy atmosphere, the entire building is framed to be read as one. The use of metal materials in exterior decoration escapes the space's negative image. A refreshing program where people driving motorcycles or cars park upstairs and come downstairs for meals or shopping makes the entire building sophisticated and hip. The encounter of a space considered as subculture with other subcultures giving us meaningful stimulation could be due to the unpredictable, dynamic vitality of subculture. Therefore, Deus's expansion from fashion to space in Seongsu, following their Samcheong branch, has broadened our spatial perspective, making their unpredictable moves look forward to.
Andersson Bell
“이질적인 것들이 모여 만들어내는 아름다움”
-
‘믹스 앤 매치(Mix & Match)‘는 Mix의 ‘섞다’와 Match의 ‘어울리다’가 합쳐진 패션 용어다. 이질적인 색상이나 디자인의 옷을 섞어서 어울리게 입는 방식을 말하며, 요즘엔 복식을 넘어 다양한 분야에서 사용되고 있다. 오늘 소개하는 공간의 가장 큰 특징이기도 한 믹스 앤 매치는 ‘앤더슨벨’의 대표 이미지이기도 하다.
-
앤더슨벨은 한국과 대조적인 스칸디나비아 문화에서 영감을 얻는 브랜드로, 서울에서 시작되었다. ‘앤더슨’은 스웨덴의 흔한 성 중 하나이며, ‘벨’은 한국 전통 사원을 상징한다. 두 가지 문화적 특성을 하나로 융합한 앤더슨벨은 한국과 대비되는 다양한 문화와 접목하여 그들만의 세계관을 써내려 간다.
-
이름에서부터 어울리지 않을법한 요소가 뭉쳐져 있어서인지, 그들이 전개하는 옷도 이질적인 소재와 색상을 믹스 앤 매치하여 그들만의 스타일로 풀어낸다. 서로 다른 요소가 만나 새로움을 만들어내는 작업은 우리가 생각하는 틀을 깨기도 하는데, 옷을 뒤집어 봉제선을 그대로 노출시키는가 하면, 기존의 신발을 해체하고 다른 방식으로 결합하여 기존에 없던 실루엣을 만들어낸다.
-
누구도 범접할 수 없을 만큼 자신들의 영역을 개척해나가는 앤더슨벨이 새롭게 오픈한 ‘앤더슨벨 경복궁’은 지나가는 사람들을 여럿 붙잡고 있다.
-
청담, 성수, 홍대가 아닌 안국동에 매장을 연 이곳은 주변의 고즈넉한 거리와 전통 건축에 대응하는 제스처를 보여준다. 날카롭고 화사하며 세련되고 차갑게 보이는 건물이 이질적으로 동네와 어울릴 것 같아 보이지 않는다. 하지만 두 개의 박공지붕이 서로 어긋나게 배치된 모습이며, 백색으로 칠해진 건물이 주변을 비춰 환하게 하니, 묘하게 동네와 어우러진다. 이는 브랜드의 이미지와도 알맞다.
-
브랜드를 대표하는 공간인 플래그십 스토어는 브랜드의 개성이 곧 건물의 디자인을 결정하기에, 공간이 자리한 장소와 건물이 표현해내는 현대미는 이질적이지만 아름답다. 내부는 딱딱한 벽돌벽과 그렇지 않은 탄성 있는 소재로 마감된 천장, 그 속에 LED 조명이 각기 다른 색으로 공간을 비춰, 강렬하고 디테일 많은 옷을 부각시킨다.
-
현 상황을 풍자하는 룩북과 룩북 영상에서 볼 수 있는 앤더슨벨의 위트를 공간에서도 찾아보는 재미가 있다. 벽면이 아닌 천장에 설치된 거울과 어긋난 조명 배치, 건물로 진입하기 전 비어있는 일부 계단이나 지붕 한쪽에만 붙은 철제 플레이트는 이질적인 것들과 생각지 못한 발상들로 또 다른 아름다움을 만들어낸다.
-
리모델링 : Creative Studio Unravel ( @official_studiounravel )
사진, 글 : 신효근 ( @_hyogeun_ )
-
#좋은_경험을_주는_공간
-
서울 종로구 윤보선길 42 앤더슨벨 경복궁스토어
매일 12:00 - 20:00 (매주 월요일 휴무)
EMPTY
The value of a vessel lies in its emptiness, allowing it to hold food. Similarly, the value of a wardrobe lies in its ability to store clothes, and a space becomes valuable when it can encompass both wardrobes and vessels, ultimately reflecting an individual's taste. Although all vessels can contain food, food desires the right vessel; whether it's a rice bowl, soup bowl, or side dish bowl, the choice belongs to the owner, but as the saying goes, 'What looks good, tastes good too.' Shouldn't the same principle apply to spaces? A variety of elements contained in a space desire the right environment. Books want a space that feels like a library, and wardrobes seek a place that feels like a dressing room. When a space and its contents harmoniously blend, it ultimately provides us with a pleasant experience. EMPTY, introduced here, is an online and offline concept shop launched by Musinsa, targeting the empty niche in the domestic high-end fashion market. The name, chosen for its directness, could easily have become childish, but a space well-dressed transforms even the meaning into something sophisticated. With brands featuring high price points and unique designs, the entrance of this location is distinctive. Its narrow door and simple sign symbolize the high entry barrier of the high-end fashion market, indicating that it's not a place just anyone can frequent. The coldness felt from the metal door handle spreads through the body, and the lighting, railings, flooring, and even the structure made of metal throughout the space suggest the image the brand aims to convey. The main area, being empty, allows for filling, and being filled, allows for emptying. The ever-changing fashion market demands that the space adapt accordingly. Movable furniture and constantly changing displays enable the space to always be appropriate for the exhibited clothing. Beyond the interior and spatial layout, there's another notable feature. The exterior, wrapped in glass, enhances the interior experience. Capturing the current landscape of Seongsu-dong, where tall and ornate buildings are becoming more common due to capitalist logic, the sight of industrial revolution-representing metal and high-rise buildings enabled by it overlapping creates a curious image. From the interior to its adaptable spaces, and even the view, while emptiness allows every space to contain clothing, this place seems most suited to house the changing trends of the fashion world each year. Therefore, EMPTY is like a rice cake that is as pleasing to the eye as it is to eat. Photos, Article: Hyogeun Shin (@_hyogeun_) #A_Space_Providing_A_Good_Experience Seoul, Seongdong-gu, Seongsu-ro 97. Open daily 11:00 - 20:00
팬암 성수플래그쉽스토어
“관종” - 팬암 성수 플래그십스토어
-
관심받고 싶어 하는 욕구가 지나치게 높은 병적인 상태를 말하며, 같은 단어로 ‘관심병’이라 지칭하고 있으니, 이 단어는 꽤 부정적이다.
-
이런 증상을 가진 이들이 주로 활동하는 곳은 SNS다. SNS는 사람들의 관심을 한 몸에 받기 쉬운 플랫폼으로, 늘 새로움을 추구하는 이들이 애용한다. 관심받기 위해 새로운 컨셉으로 만들어진 콘텐츠 일부는 정도가 지나쳐 눈살을 찌푸리게 하지만, 때로는 새로운 시도가 밈을 만들어내고 트랜드를 선도하기까지 한다. 그래서 관종이라는 단어는 요즘 들어 부정적이지만은 않은 것 같다.
-
특히 공간이 관종 끼를 보여주는 건 더욱이 쓸데없는 짓이 아니다. 어떻게든 사람들의 이목을 집중시키기 위해, 세상에 없는 공간을 창조하는 시도가 우리에게 신선한 자극제로 작용하기 떄문이다. 물론 SNS와 동일하게 ‘저게 뭐야?’라며 내가 낮부끄러워지는 공간도 있지만, 사람들의 호기심을 자극하는 데 성공한 공간은 금세 인스타 핫플로 등극하여, 많은 이들의 피드를 장식한다. 공간의 경험보다 오롯이 인증샷만 위해 만들어진 공간을 싫어하는 사람도 있지만, 이런 공간이 많아지고 그걸 찍어서 올리는 사람들 덕에 우리네 주변 공간 수준이 높아진 건, 부정할 수 없는 사실이다.
-
공간에서 관종끼를 보여주는 곳은 상당 부분 상업 시설이다. 사람들의 이목을 집중시켜야 매장 안으로 고객을 끌어들일 수 있고 제품 구매로 이어질 수 있다. 그렇기 때문에 사람들의 호기심을 불러일으키는 것이 최우선이다.
-
최근 들어 성수동에 사람들의 관심을 한몸에 받는 ‘팬암(PAN AM)’은 시작부터 느낌이 좋다. 한국 근대 건축을 보여주는 주택 건물 1층에 파란 원통관이 삽입되어있다. 창하나 없는 1층엔 입구와 파란색 킥보드, 파란 벤치만 있어, 궁금증을 자아낸다.
-
‘저게 뭐야?’라며 부정적인 반응보다 긍정적인 호기심으로 그 앞을 서성이는 사람들은 궁금증을 이겨내지 못하고 안으로 들어간다. 천장보다 바닥에 힘을 준 이곳은 1층임에도 동굴을 탐험하는 듯하다. 팬암이 세계최초로 해외여행의 문을 열어, 세계적인 명성을 가지게 된 ‘팬 아메리칸 월드 항공사(Pan American World Airways)’였던 만큼, 여행을 넘어 탐험의 기분을 전달해주고 싶었나 보다. 공간 곳곳에는 팬암의 정체성을 알게 해주는 오브제가 설치되었으니, ‘팬암’의 모태가 무엇이었는지 짐작할 수 있다.
-
팬암은 1991년 재정난으로 파산한 기업이지만, 패션 브랜드로 새롭게 시작하는 신생아 브랜드이기도 하다. 세계 최고였던 브랜드가 처음으로 돌아가 세계 최초로 서울에 매장을 열었기에, 그들의 출발은 누구보다 간절했을 거다. 그래서 건물의 입구를 그렇게나 관종끼 다분하게 디자인했나 싶다.
-
서울은 전 세계가 주목하고 있는 브랜드 테스트 마켓이다. 관종끼 다분한 사람들 덕분에 해당 공간이 대박 날 곳인지 아닌지를 SNS에서 단번에 판단할 수 있다. 그래서 팬암도 다른 도시가 아닌 서울에 첫 매장을 열었다.
-
궁금하다. 과연 이곳이 빠르게 변화하는 한국 시장에서 살아남아 그들의 시도가 긍정적인 반응을 얻을지, 아니면 지나치게 과하다는 평가와 함께 우리에게 외면받을지 말이다.
-
사진, 글 : 신효근 ( @_hyogeun_ )
-
#좋은_경험을_주는_공간
-
서울 성동구 연무장길 89 1층
매일 11:00 - 20:00
Dolce & Gabbana
“이 구역 최고가 되는 법” / 돌체 앤 가바나 청담
-
서울 압구정로는 명품 거리다. 수인분당역에서 버버리 매장까지 활처럼 휘어진 거리에는 자신을 화려하게 뽐내는 브랜드의 플래그십 스토어가 줄지어 서 있다. 플래그십 스토어는 브랜드의 개성을 건물로 표현하는 작업인 만큼, 브랜드의 색이 곧 건물의 디자인을 결정한다.
-
각기 다른 재료와 형태, 공간 구성으로 그들만의 색을 담아낸 건축물은 휘황찬란한 자태를 뽐내며 가지런히 거리에 서 있다. 그래서 가끔 압구정로를 걸어 다녀보면, 특히 밤거리의 이 거리는 잘 진열된 주얼리 함을 열어보는 듯하다. 너도나도 할 거 없이 고객들의 관심을 한 몸에 받으려 안간힘을 쓰고 있기 때문이다.
-
그중에서, 공간이 브랜드 명성에 미치지 못하여 사람들에게 외면받는 곳이 있는가 하면, 브랜드와 합이 잘 맞아 시너지 효과를 일으키는 공간도 있다. 그런 공간은 사람들의 발길을 멈추게 하고 안으로 끌어들이는 힘을 가진다. 오늘 소개할 공간이 그렇다.
-
수인분당역과 가까운 위치에 있는 ‘돌체 앤 가바나 청담’은 네 개의 직사각형 박스 안에 원형 유리 실린더가 고정된 형태를 가진다. 브랜드를 대표하는 검은색은 탄화목재와 화강석을 사용해 안과 밖을 장식했으며, 매 시즌 선보이는 독특한 패턴의 원단은 모자이크 타일을 바닥에 깔아 브랜드 개성을 표현했다.
-
제품을 감추어 명품이 가진 희소성과 특별함을 강조하려는 여느 브랜드와 달리, 이곳은 제품이 진열된 중심부를 시원하게 드러낸다. 그래서 독특한 내부는 누구도 따라올 수 없는 그들만의 영역을 보여준다. 경사를 타고 회오리처럼 올라가는 내부 공간은 층의 구분이 없다. 쇼핑의 행위가 즐거움이라면, 여기가 몇 층인지 알기 어려운 공간 경험은 즐거움의 연속이다. 어디가 끝인지 모르기에 끝나는 아쉬움을 느낄 틈이 없기 때문이다.
-
공간이 브랜드의 명성을 해치지 않고 공간 덕에 제품이 살아나 빛나는 모습은 이목이 집중될 수밖에 없다. 옷 하나로 평범한 일상을 특별한 날로 변신시켜주는 ‘돌체 앤 가바나’ 컬렉션처럼, 이곳은 평범한 거리를 세련되게 바꾸어 이 구역의 최고가 자신임을 몸소 증명해내고 있다.
-
건축가 - 장 누벨 ( @ateliersjeannouvel )
사진, 글 - 신효근 ( @_hyogeun_ )
-
#좋은_경험을_주는_공간
-
서울 강남구 압구정로 414
soui.
“Without teeth, with gums”
-
it's underground Just looking at the photos, you can mistake it for a space on the ground. The light flowing through the walls and pillars subtly illuminates the interior, making the space pleasant and neat. Without a single strong pin light, the surface light that illuminates all sides evenly and the indirect light that is reflected once and flows through the wall creates a natural atmosphere like natural light even though it is not natural light.
-
The biggest drawback of the underground space is, of course, light. Even in a semi-underground, where the space is half immersed, the issue of light and ventilation is raised, but what about a completely immersed underground space? How to design the basement of a new building may be simple. Create gaps in various places to allow light and air to pass through, and if you can afford it, you can widen the gap to create a 'sunken garden', an open space that is underground but not underground. However, in this narrow land, in a city already filled with buildings without a single empty seat, building a new building can be a buzzword. For those of us who find it difficult to rent a single floor.
-
There is a proverb that if you don't have teeth, you can survive with your gums. As the saying goes, the behavior shown by 'soui', which will be introduced this time, is that the gums cannot completely cope with it, but they are overcoming the shortcomings of the underground space by suggesting the best alternative. Under the already built building, the underground space that could be used as a warehouse has been transformed into a pleasant one as described above. Looking at the photos, no one would have imagined that this was an underground space covered in dark, damp and musty musty. And those who have actually experienced the showroom will be amazed. It sure looked like the ground in the photo, but in reality it is underground, and once you enter the space, you will feel like you are on the ground again. The preconceived notions and smells and atmospheres that come from underground are not to be found here. Moreover, no facilities are exposed on the ceiling, so the space itself looks complete. Therefore, more and more people are attracted to the space and feel comfortable there. Even if it's underground.
-
They had to drill a hole in the already completed basement to let sunlight in, and they wouldn't be able to give up the basement floor, where rent was relatively cheap. So, if there is no light, they would have tried to overcome the disadvantages of the underground even with lighting. Without it, I created a new experience by mobilizing the best possible way to do what I could. That process is 'design', and the result is a space that gives a #good_experience.
-
#A space that gives you a good _experience
-
B1, 14, Seoulsup 6-gil, Seongdong-gu, Seoul
Daily 13:00 - 20:00
Juun.J dosan flagship store
The 'Junji Flagship Store' is a space where darkness and shadows might seem beautiful from a different perspective. Painted entirely in black, it recalls an anechoic chamber absorbing all electromagnetic waves. The interior astonishes for another reason: it feels like space, with trees defying gravity and red rocks reminiscent of alien planets. The building's black finish prevents light reflection, deepening the darkness. Hidden in the shade, people can relax unseen, while the trees and rocks show their true selves under natural light.
The Hyundai Seoul
The narrative recalls a revelation about how department stores, designed without clocks and windows, manipulate human behavior to enhance shopping focus. It transitions into discussing how COVID-19 has prompted a reevaluation of physical spaces. Specifically, it highlights 'The Hyundai Seoul' as a pioneering example of adapting to the post-pandemic world by transforming the conventional closed department store model into an open and interactive environment. Unlike typical department stores filled to the brim with shops, The Hyundai Seoul dedicates half of its space to open areas for customers, featuring a vertical space that allows natural light to flood in, providing visitors with a variety of perspectives and a connection with nature through a botanical garden-inspired six floor. It suggests such spaces can meet the evolving demands of consumers who now prefer experiences and spaces that are 'Instagram-worthy' over traditional shopping venues.
모노하 성수
Monoha Seongsu, the second home of Monoha after Monoha Hannam, has been established in Seongsu. Although it emits a different atmosphere from Monoha Hannam, it still has a Monoha-like ambiance.
Monoha Seongsu does not use the entire building but operates in two spaces on the first floor of the same building, one as a cafe and the other as a showroom.
The cafe is meticulously organized, featuring large tables that are not commonly found in other cafes. The huge lighting and wide tables balance the space, preventing it from feeling cramped. Despite the use of three different materials on the walls, nothing felt out of place, and it seemed to blend well with the surrounding furniture.
The main space, the Monoha Seongsu showroom, differs from Monoha Hannam as it features sharply finished metal furniture, as opposed to the solid wooden furniture of Hannam that comforts the eye.
Another interesting space is the transitional area before going out to the backyard. This space, lying between the high-ceiling showroom and the infinitely high backyard, offers a sense of rhythm when moving between indoors and outdoors, despite the shallow depth of the transitional area being slightly disappointing.
The day I visited was a rainy one, so I was unable to experience the backyard. I recommend visitors to come on a good day to fully experience the flow of space leading to the backyard. This new sanctuary of Monoha is 'Monoha Seongsu'.
#A_Space_That_Provides_a_Good_Experience
Located on the first floor at 16, Seong-su il-ro 20-gil, Seongdong-gu, Seoul
Open from Wednesday to Saturday 11:00 - 19:00
MO-NO-HA HANNAM
The Power of Simplicity
- Entering the space, something oriental can be felt.
- It might be right to say, 'the space overall is empty.' There is everything necessary, yet the space somehow feels spacious.
- Neat, with windows horizontally oriented, the space feels thoroughly refreshing.
- On the first floor, views towards external areas other than the garden are minimized. By doing so, it allows one to focus solely on the space they are in, with the entryway into the building further maximizing this.
- Despite an entrance facing the main road, you're advised to use the back door, seamlessly blending this transitional space with the interior.
- As if not in Seoul, flowers and trees not commonly seen remind you of the current season, and sitting on a bench aligned with the horizontal windows lets you taste nature unattainable in the city.
- Different from the greenery outside, the interior's stark white walls and ceilings, along with furniture and floors of brown wood, transition smoothly from outside to inside without any sense of incongruity.
- Large tables where one can sit down for a cup of tea, and opposite to them, exhibition spaces, are serene yet not claustrophobic, naturally inviting one to look around.
- Entering the second floor, the refreshing feel doubles. The use of furniture to cover protruding columns emphasizing a linear feel allows one to view the city's scenery along with the space, like a panorama.
- The furniture that constitutes the space also only contains necessary elements, none trying too hard to stand out, making this place even more likable.
- In a modern society where we rush without a moment to catch our breath, this space allows for a moment of calm contemplation.
- Warm but not hot, calm but not stuffy, and instead, giving a refreshing feeling, this place is 'Mono-ha Hannam.'
- Located in Yongsan-gu, Seoul, Dokseodang-ro 36
Tuesday ~ Saturday 11:00 ~ 19:00
#A_Space_Providing_Good_Experience
Gentle Monster Haus Dosan
"We are creatures that must experience directly" - Humans have the five senses: touch, sight, hearing, smell, and taste. Thanks to these, we feel happy when we see something good, smile when we eat something delicious, and are moved by good music. For these reasons, we travel to experience better things, hunt for delicious eats, and fiercely compete for tickets to see wonderful performances. - When television was commercialized, and various travel programs were broadcast, experts predicted that the act of 'traveling' would disappear into history. After all, one could experience the culture of other countries through a small square monitor without spending money and time. Naturally, this prediction was wrong, and the proportion of tourists to the cities featured in travel programs only increased. We have the five senses, and by directly experiencing with them, we feel happiness. - Environmental factors are preventing our senses from performing at their best. We're eating similar food in the same space every day while watching Netflix or Watcha. - The space introduced this time is more than enough to excite our five senses. #GentleMonster #NuDaKe #Tamburins. Brands dealing in different fields popular with today's younger generation have gathered in one building. - From kinetic art sculptures belonging to each, hip videos on each floor show their brands cohesively. - In the basement, #NuDaKe's dessert collection delights the eyes and mouth, from the 1st to the 3rd floor, #GentleMonster's collection space featuring videos representative of the space and sculptures reminiscent of spiders. The last 4th floor, like coming to another building, simulates a greenhouse with sculptures resembling reeds and various products of #Tamburins that please the smell. Thanks to them, the senses are never bored. - That the already Instagram-famous brands have launched large-scale stores, paying expensive rents, suggests they understand all too well how important direct experience is. Hence, they have devoted time and money to exhibit videos and kinetic art that can show their personality beyond just displaying products. - This space, 'House Dosan,' where the 'senses' that had been shrunk due to Coronavirus have regained confidence. - #Good_Experience_Space Seoul, Gangnam-gu, Apgujeong-ro 46-gil, 50 Daily 11:00 - 21:00
Ader Sung Soo Space
As the pandemic has prolonged, people's spending patterns have shifted significantly from offline to online, making spaces without worth seeing less attractive despite the risks involved. Spaces that quickly adapted to this situation survived, while others became deserted. Notably, spaces like #TheHyundaiSeoul, #Tamburins, and #GentleMonsterHouseDosan have quickly adapted to the changing market trends, providing more than just product displays and satisfying our senses with a variety of spectacles. Similarly, 'Ader Space 2.0' introduced here follows suit. This place offers a variety of exhibitions in each space, from Kinetic Art exhibitions to digital ones and even a fitting room conceived as an exhibition space with themes like thunderstorms and spaceships. Nothing here is made half-heartedly. Moreover, as a fashion brand promoting national prestige, they provide plenty to see with their products alone. The 'Flagship Store' is filled with #adererror's unique fun details and their use of uncommon fabrics is apparent throughout the space, clearly marking it as a work of #adererror. The name of the place itself carries a dual meaning, showcasing their meticulous attention to detail. Discovering hidden details in products and spaces alike is a joy, making it worth a visit even without making a purchase. This is the charm of a flagship store. In tune with the changing times, 'Ader Space 2.0' is a place that delights us.
Ader Error
'The Era of Change, The Unchanging Behaviors'
-
Since when have we been able to buy and sell what we want with just a few touches? As online platforms have grown day by day, we have become accustomed to them, and conversely, the demand for offline markets, which require time, money, and energy, has gradually decreased. It's an obvious story, but the popularization of smartphones ignited the online platform, and then the flame, already burning well, was further fueled by COVID-19, becoming a fire that doesn't go out 365 days a year, regardless of who pays attention.
-
While some brands quickly grasp this trend and pour a lot of budget into online platforms, other brands can be seen putting effort and budget into offline stores. Do these brands pour their passion and budget into offline outweighing the trend because they don't know about it?
-
Obviously not.
-
After COVID-19, the demand related to online has increased exponentially. However, it cannot be said that the demand related to offline has decreased. Of course, spaces that did not attempt change after the COVID era have turned into warehouses, but spaces that strive to offer something that cannot be experienced online continue to attract people's footsteps.
-
This space is no exception. 'Another Space 3.0' is different from the stores we've seen. Moving away from the usual product display method, this clothing brand has melted their message into every part of the space, from the exterior of the building to the very fine details, in line with the concept of the season, without overlooking anything.
-
A material board that allows you to see and touch the materials used in the space at a glance, fitting rooms themed around karaoke and trains, and interesting installations seen here and there make it seem like a well-organized exhibition.
-
Some may say that their actions are somewhat excessive, but those who have experienced the place will not think so. Every time they experience a space that is pervertedly detailed and sensible, people automatically pick up their phones to take pictures and post on SNS that this place is a hip spot, because nowadays we don't turn on our cameras unless it's a good space or a fun space.
-
The space that did not follow the flow of the changing era but properly contained their identity, resulting in an uninterrupted flow of people, is 'Another Space 3.0'.
-
#A_Space_That_Provides_a_Good_Experience
-
31 Dosan-daero 11-gil, Gangnam-gu, Seoul
Every day 13:00 - 21:00
LCDC Seoul
"Color and atmosphere"
-
Each region has its own unique color. It's red. It's blue. Although it is not possible to name a certain color clearly, there is a certain color and atmosphere in each area and town.
-
Although both Konkuk University and Hongdae districts have developed commercial districts centered on universities, the colors and atmospheres of the two regions are different. Although Bukchon and Seochon, famous for their Hanok Village, are close, the atmosphere is different. Even though Euljiro and Seongsu-dong, where factories were lined up, have similar textures, walking through the streets reveals that they have slightly different atmospheres and colors.
-
Seongsu-dong was a town where factories were gathered in the early days, so it had a monotonous, uninteresting, cold and desolate atmosphere. However, hip cafes, select shops, and shops that were created through the hands of those who recognized the potential of this place began to fill the area with colorful colors. Thanks to this, people walking around can enjoy Seongsu-dong without getting bored with various sights.
-
'LCDC' seems to have absorbed the color of Seongsu-dong well. Several shops are gathered on each floor, each building, and each room to form a small town, providing a variety of attractions. Furthermore, the shortcomings of Seongsu-dong, which do not have vacant lots or shelters, provide a place for people to gather, making the neighborhood better. The courtyard is surrounded by each building, but the other floors are invisible except for the first floor, allowing you to focus on the sky in a densely packed city.
-
The layout of the shops on the 3rd floor is particularly interesting here, and the composition of entering a small room from the hallway reminds of the shops in Seongsu-dong, which are gathered in an alley, but gives the illusion of being invited to someone's house and looking around. evoke
-
Lighting was used to solve this problem in case various brands gather and the identity of the building would become blurred. At night, the lights of lines and dots surround the entire building, bringing together the stories of various brands. Thanks to this, the night in Seongsu-dong seems to be brighter with the light of this place.
-
There is a saying, 'People make architecture and architecture makes people'. It can be seen that the influence of architecture is huge, and so is the city. Architecture creates the atmosphere of the city, and the atmosphere of the city in turn influences the architecture, and the buildings make our lives better or worse. As a result of developing the space in the direction of overcoming the shortcomings of the neighborhood while preserving the unique colors of Seongsu-dong, LCDC is decorating the SNS feeds of many people within less than a week after opening.
-
A good space has the power to attract people, and the atmosphere and color of the neighborhood created by gathering those spaces makes it lively. This is what Seongsu-dong is now, and the LCDC that melted it well shows this. The limitless potential of a complex cultural space has already been proven in several spaces. Furthermore, the neighborhood in which they will be seated and a space that further maximizes the characteristics of the region will have a huge impact.
-
This is 'LCDC SEOUL(LE CONTE DES CONTES)'.
-
#A space that gives you a good _experience
-
10, Yeonmujang 17-gil, Seongdong-gu, Seoul
Daily 11:00 - 21:00 (Open and close times vary by store.)
Musinsa Standard
"A drop of 'cool' in basics"
-
If you were to recommend one of the Korean fashion online boutiques, of course, you would recommend 'Musinsa'. This is because almost all brands related to fashion, from luxury goods to new brands just taking their first steps into society, are located here. So, no matter what style you are looking for, you can go there and select the product you want with just a few clicks, and it will recommend products similar to the one you have selected, and even show matching outfits, making it a very convenient platform for consumers.
-
However, such a platform is a paradise for those who are interested in fashion, but it is a confusing site for those who are just getting into fashion. Brands pouring down like a shower of categories, products, and those who do not have a firm style are rather poison. Is that why it was born for these people? Musinsa's own brand, 'Musinsa Standard', is the perfect brand for them. Appropriately reflecting the trend of the season, they design and sell products that are casual, calm rather than flashy, and that will be useful if you have one in your wardrobe. So, beginners in fashion can access clothes without burden and gradually find a style.
-
Since such a brand is now developing an offline space, I was most curious about how to express the image of the Musinsa Standard in a space that can be casual yet stylish.
-
This is perhaps the most common and unfavorable answer. The white walls on the inside make the product stand out despite the plain exterior. However, compared to general SPA brands, the space composition is different, so the experience there is easy, but the characteristics of the 'Musinsa Standard' are well incorporated. Its beauty can be seen through the space composition utilizing the stair railing, lighting, vertical display placed in the middle of the store, and the loft.
-
The most striking part is the space using the duplex. Without it, a staircase could be put up to send people upstairs, but the duplex was used to create an exhibition hall, giving an open feeling of being able to see the first floor at a glance. Because the height and width of the floors are different, you can experience various spaces.
-
When designing a space for a specific brand in architecture, the brand's personality must be well reflected in the space. It may be rather easy to develop a space for a brand with a distinct personality, but composing a space for a brand faithful to the basics like the 'Musinsa Standard' is not a project to be taken lightly. Nevertheless, this place is well-solved and approached people, so wouldn't it be possible to establish itself as a platform that goes beyond online and offline as well.
-
#A space that gives you a good _experience
-
144, Yanghwa-ro, Mapo-gu, Seoul
Daily 11:00 - 21:00
DIOR Seongsu
"Guerilla in the City"
-
Even before the opening, the building that had received a lot of spotlight was thrown off the veil. The building with an exterior that can only be found in Europe is the 'Christian Dior Holy Water'. When Dior entered into a partnership with Ewha Womans University, it drew attention from the public, but this time they held a splendid fashion show at Ewha Womans University ECC and even opened the world's first concept store in the hottest Seongsu-dong, so you can't help but pay attention to their moves. does not exist.
-
The exterior of the building is reminiscent of a European building. Why did a building with an intuitive appearance enter Seongsu-dong? The answer to that clue can be found in 'Christian Dior Holy Water', which is named after the founder of Dior. The first time Christian Dior opened a boutique was in December 1946 at 30 Avenue Montaigne in Paris, France. As it is the first store in the world created to commemorate the collection, it may have been a natural step to bring the architectural style of the Montaigne, where Christian Dior first opened a boutique.
-
Unlike the Dior store in Cheongdam-dong, where a smooth curve surrounds the building, in this place, a thin steel mesh material surrounds the building. If you look closely, you can see that they are curved to form a pattern, and the way they are tied together gives Montaigne an idea of what the street looks like.
-
The exterior of the building is only a shell for decoration. It may not look good to some (I am one of them) that the building's façade and the interior space are separated from each other, but considering the potential of this place to be transformed to fit a new theme from collection to collection, it emerges quickly and disappears quickly. Considering the current flow of the times and the spatiality of Seongsu-dong where the concept store is located, the act of constraining the facade by space may not be appropriate. This is because the deformed exterior and interior can represent the dynamically changing spatiality of Seongsu-dong.
-
Just as a guerrilla burrows in the city and installs a booby trap to shake things up, Christian Dior's holy water is also shaking up this neighborhood. The shaking is not negative, but it is changing the neighborhood lively, so the flames of Seongsu-dong will continue to burn.
-
#A space that gives you a good _experience
-
7, Yeonmujang 5-gil, Seongdong-gu, Seoul
Mon-Fri : 12:00 - 20:00
Weekends: 11:00 - 20:00
Tamburins
Fragrance has the power to revive dormant memories. When smelling certain scents, I am reminded of moments, such as the fragrance of the Chija (Chinese Scholartree) flowers. The Chija flowers bloom around May or June in a corner in front of my apartment, declaring their presence with an overwhelming aroma. Although there aren't many flowers, their scent fills the entire apartment complex, guiding my way from the entrance stairs with its welcoming fragrance. This Chija flower scent is heavy and moist, unlike other flowers, but not unpleasant, enveloping me in its aroma. Since high school, I have always smelled this fragrance around this time of year, and it brings back memories of my high school days. Though circumstances may vary, many have had similar experiences where a scent encountered on the street or carried by the wind evokes memories of a person or place. This space, the ‘Tambourines Flagship Store,’ utilizes the incredible power of scents to create an atmosphere that presents both fragrance and memories to its visitors. Unlike typical stores selling perfumes or diffusers, where products and test papers are displayed for interested customers to sample, this place unfolds the meanings embedded in the scents into the space itself, offering memories alongside the fragrances. The space is adorned with sculptures that remind one of woody notes and a warm earthy smell, wooden areas that evoke the scent of pine needles, and spaces dyed in red that allow one to feel the energy of the earth, encapsulating various aromas in diverse forms throughout the space. Visuals may play the most significant role among our senses, but that does not make the other senses any less important. Their interaction creates a synergy, especially between sight and smell, showcasing the profound impact of their conjunction, as well known by ‘Tambourines Flagship Store’. I recommend visiting this place to experience the various spaces presented through different fragrances.
Aesop
Located at 57 Yeonmu Market Street in Seongdong District, Seoul, the Aesop Seongsu Signature Store boasts a unique charm. The brand demonstrates its commitment to sustainable architecture by acquiring and reusing timber from demolished local buildings and renovating abandoned structures. A highlight of the stores is the small interior garden where customers can sense the changing seasons. The store blends with its surroundings with dark wooden furniture and accents reminiscing the Korean traditional house, and red brick exterior reflecting the neighborhood's landscape. A visit to this branch offers a distinctly different experience compared to the more elegant and posh branch at Garosu-gil.