DIOR Seongsu

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The moment Seongsu-dong turns into Paris in an instant,
Dior concept store 'Dior Seongsu'

Dior Seongsu opened on May 1st.
It was built in the form of a reduced form of the Christian Dior flagship store '30 Montaigne' in Paris, France.
The area around the store is filled with colorful flowers, green trees and lawns, making it seem like a fairy tale French garden for a while.

The beauty of products, furniture, and interiors is maximized thanks to the high ceiling height and sunlight coming in from everywhere inside the store.
The wall is decorated with Korean paper with Dior's unique Towale de Jouy pattern, while artist Kwang-ho Lee and Jeong-hwa Seo add a touch of artistry and craftsmanship.

There is also a small Dior Cafe on one side of the store.
One wall is a window with a view of the garden,
One wall was composed of media art,
The Granville mansion where Christian Dior spent his childhood
The rose, which symbolizes the brand, is used to express a mysterious garden.

The Dior Seongsu concept store is scheduled to operate until November 30.

*I waited only for the opening day on May 1st, but after a reservation failure, I rolled my feet and went on a weekday afternoon after being told that it is possible to wait on site. There was no wait as expected, and after registering a mobile phone number, I waited for about an hour before entering. You can also enter the cafe as a walk-in without a reservation depending on the on-site situation. Reviews of going to both the store and the cafe as a walk-in!

✔ add. 7, Yeonmujang 5-gil, Seongdong-gu, Seoul
✔ insta. @dior
*Advance reservations can be made through the Dior Seongsu app (reservation closes in May)