DIOR Seongsu

henry_graphy

If you're looking for a glamorous spot like a luxury brand for the end-of-year, I found a place in Seongdong-gu that showcases a sophisticated and glamorous media facade. This place, which seems unlikely to be found in the alleys of Seongsu-dong, gives a rather mysterious feeling and is a concept store of the French luxury brand DIOR. Walking about 5 minutes from Seongsu Station Exit 4, I encountered DIOR Seongsu standing elegantly, reminiscing a glass garden. The media facade unfolding in this space was enough to make passersby stop in their tracks. I didn't expect such a variety of videos to be played on the building from just seeing photos before my visit, with videos lasting about 2-3 minutes, repeating with music and creating a diverse end-of-year atmosphere. Especially, the whole building blooming with blue flowers, then bursting into flames and snow falling among other constantly changing scenes made my eyes truly enjoy (However, capturing the moment you want can be a bit difficult). It's delightful to have such a hot spot to bring the end-of-year atmosphere to my favorite Seongsu-dong.