Blue Bottle Coffee Myeongdong Noon Square

piao.sho

Blue Bottle's 9th location, 'Blue Bottle Myeongdong Cafe,' has opened in Myeongdong, once known as Myeongryebang (明禮坊: village of bright courtesy), with a blue-green hue. Defining the heart and symbolic representation of Seoul, Myeong-dong, the store adapts to the bustling district with a 'on the go' format considering its hectic nature. Reflecting Blue Bottle's philosophy of blending in flexibly with the location, this branch features the <Blue House> concept, inspired by the uniquely Korean traditional house (hanok) attribute of 'Jagyeong (self-view),' where one can enjoy the view of my house. Designer Yang Tae-o and craftsmen Kim Deok-ho and Lee In-hwa have added an emotional touch of craftsmanship through their participation in design, doorplate, and logo creation. A part of the store showcases how the artworks were created. In collaboration with fragrance brand Sian, it presents hand scrub products and exclusive menu items only available at the Myeongdong branch, such as 'White Mocha Korean Popcorn' together with Maison M.O, and the warmly served 'Nolla Spice' cinnamon latte, hoping visitors gain both a warm experience and energy from the kind and caring service.