The Paper Lab

threerooster

Located at Gunja station in Gwangjin-gu, Seoul, The Paper Lab is a comprehensive paper culture space opened by Samwon Specialty Paper in the basement of its headquarters. It showcases a variety of papers from around the world and serves not just as a point of sale but also provides printing, packaging production, consulting, exhibitions, and pop-up event services—truly bringing to life a world of paper. 'What if I were a designer? A creator?' At a time when paper has transcended its role as merely a medium for prints to become a direct tool for conveying the identity of a brand, The Paper Lab aims to become a rich and practical reference for creators. It has emerged as a unique paper-specialized cultural space in Korea that could be extremely welcome to designers, offering a closer look and experience with paper, an item most familiar in our daily lives. Here's hoping it grows steadily and extends beyond Seoul to become a precious place of learning for many more creators.